NEW YORK, NY – Maybe Kara Manatt’s presentation should have stayed in the dark. When the lights came back on. So did some disappointing data points showing that online video ads are declining in popularity among consumers.

The most favorable online ad formats are banners, skyscrapers, advergames, and something called “ghost ads” (sounds spooky!). While online video ranks about halfway down the list, Manatt said they’ve eroded over the past few years.

“That can be attributed to the novelty wearing off,” she said, suggesting, “This really shows that it’s important to learn what really works in online video.”

The good news is that online vide ads still rank way above pop-ups and pop-unders.

Copyright 2007 MediaPost Communications. All rights reserved. From http://www.mediapost.com. By Joe Mandese.
To view the Internet Travel Monitor Archive, click http://www.tripinfo.com/ITM/index.html.

Search TRIPinfo.comSearch Google

TRIPinfo.com - your trip starts here - Getting There, Places to Go, Things to Do, Places to Stay
Add Content to Your Site | Add Your Listing | Advertise | Careers | Contact | Newsletters | Privacy Policy
©1998-2008 TRIPmedia Group, Inc. All Rights Reserved. Best viewed at 1024x768. Made with Macintosh.