NORCROSS, GA – Culinary travelers travel for unique and memorable eating or drinking experiences. These travelers are likely to select a destination because its local culture and cuisine are intriguingly extraordinary.

Currently 27 million travelers, or 17% of the U.S. leisure traveling population, identify themselves as culinary travelers; however, this niche should see extensive growth since 60% of U.S. leisure travelers say they are interested in culinary travel in the near future.

Culinary Traveler Characteristics:

• Young.
• Affluent.
• Well-educated.
• Motivated by unique experiences.
• Spend $1,194/trip; 36% goes to food-related activities.

Culinary Travelers Enjoy:

• Cooking classes.
• Dining out for a unique & memorable experience.
• Visiting farmers markets.
• Gourmet food shopping.
• Attending food festivals.
• Taking local foods & wine back home with them.

Wine Travelers Enjoy:

• Participating in winery tours.
• Driving a wine trail.
• Tasting locally made wines.
• Attending wine festivals.

Top 10 Food-related Destinations:

1. California
2. Florida
3. New York
4. Texas
5. North Carolina
6. Georgia
7. Louisiana
8. Illinois
9. Nevada
10. Pennsylvania

Source: Travel Industry Association

Reprinted from TRIPinfo.com's Shopping & Dining Guide

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