NEW YORK, NY – Advertising executives surveyed are largely bearish on ad spending in the next six months, according to an Advertiser Perceptions study conducted in October and November 2007 and cited in a January 2008 MediaPost article.

Just over one-fifth of respondents said they thought that broadcast television ad spending would increase.

Radio's prospects looked especially grim to the ad execs, with only 16% saying that radio ad spending would increase over the next six months.

Online and mobile ads were the notable exceptions. More than three-quarters of responding ad execs said their online ad budgets would increase over the next six months. More than half said they would increase their budgets for mobile.

Copyright 2008 eMarketer Inc. All rights reserved. From http://www.emarketer.com.
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