TRIPinfo.com - Internet Travel Monitor Newsletter Article

NEW YORK, NY – Out: Texting and online gaming. In: Racko!

Connor Davis, 14, has a $4000 Alienware PC, a $600 PS3 and a $500 iPhone. He hasn't used any of them in months.

Like a growing number of teens across the US, he has abandoned his technological toys to grab more time with his parents. Connor's favorite activities now are family dinners and sedate card games.

"Mom goes bright red when she gets stuck with the Old Maid."

American teens are turning their backs not only on gadgets and Web sites, but on sullen expressions and I'm-terrified-you-won't-notice-me fashion. Instead, they are rebelling against their parents by not rebelling.

Those who want to be part of the trend don't always find it easy. Young Mr. Davis said he tried sit-down lectures and leaving notes around the house to get his parents' attention, but nothing seemed to work. He even tried friending them on MySpace.

"When they declined, that was the last straw. I was like, WTF?"

Savvy brand marketers are getting in on the trend. Nike recently launched a microsite where teens can post videos of themselves following their parents around.

However, in-demand parents may prove a tough "get" for traditional promoters.

Nearly all teens surveyed in February 2008 by WTRW said they would respond to a promotion involving "A Long Bus Ride With Your Parents." Quality time with Mom and Dad was viewed as better than a new iPhone, car or a date with pop idols.

The same pattern is emerging in the UK. But there, teens' demands are unsettling many parents.

For one thing, most British parents work. In January 2008, 79% of Britain's working-age men were employed, and more than 70% of women, according to the Office of Notional Statistics. Many employers have added several “Bring Your Child to Work” events, with youth groups clamoring for even more.

Also, parents in the UK long ago adapted to the physical or mental absence of their adolescent children, according to the Midlands-based Moderately Authoritative Think Tank.

Sandra Wright of North London was amazed when her 15-year-old daughter Hannah asked to watch TV with her one evening, offering to make popcorn.

Back in the US, however, the trend is giving hope to the travel and energy industries. While commuting Americans are driving less to save gas, family time should keep business humming.

"I'm thinking of cutting back the time I spend with friends so I can join my parents on their vacation to Branson," said 17-year-old Austin Smith.

Austin's advice for his few peers resisting the trend?

"Look, you're only young once. If you don't grab this time now, you'll regret it when you're older.

"Now if you'll excuse me, I have chores to do. Or as I like to call them, 'opportunities.'

Copyright 2008 eMarketer Inc. All rights reserved. From http://www.www.emarketer.com.
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