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Internet Travel Monitor - Marketing & Research
April 9, 2008

2007 Ad Spend by Media

NEW YORK, NY –

2007 Ad Spend by Media
Media Category
2006 vs. 2007 Change
Internet
18.9%
National Magazines
7.6%
Outdoor
7.2%
National Sunday Supplements
4.9%
National Cable TV
2.2%
Spanish Language TV
1.5%
Network TV
-1.5%
Local Magazines
-1.7%
Spot Radio
-2.0%

Spot TV Markets 101-210
-2.6%
Network Radio
-3.9%
B-toB- Magazines
-4.0%
Local Sunday Supplements
-4.9%
Sport TV Markets 1-100
-5.1%
Local Newspaper
-7.5%
National Newspaper
-7.7%
Total Ad Spend
0.6%

Source: Nielsen Monitor-Plus. Syndicated TV and FSI Coupons were excluded due to methodology changes.
Newspaper reflects display ads only.

Copyright 2008 MediaPost Communications. All rights reserved. From http://www.mediapost.com.
To view the Internet Travel Monitor Archive, click http://www.tripinfo.com/ITM/index.html.

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