BEVERLY HILLS, CA – A new hotel brand will boost Hilton Hotels Corp.’s luxury and lifestyle hotel brands. Denizen Hotels will complement Hilton’s other luxury brands including the Waldorf Astoria, Waldorf Astoria Collection and Conrad Hotels and Resorts.

Negotiations are currently underway for Denizen locations in Beverly Hills, Abu Dhabi, Austin, Texas, Miami, Las Vegas, London and Cancun and Los Cabos, Mexico.

Denizen is the second new brand Hilton has announced this year. It also launched a new extended stay brand in January, called Home2Suites.

Home2Suites, along with Hilton Garden Inn, Hampton Inn & Suites and Homewood Suites, will be based in Memphis. The company’s other brands, including its luxury and lifestyle portfolio, will be based in the Washington, D.C. area.

The Denizen brand is a return to the vision of Conrad Hilton, the company’s founder, said Ross Klein, global head of luxury and lifestyle brands for Hilton.

“The term denizen literally means ‘citizen of the world,” Klein said in a statement. “We created this new brand in homage to guests who desire and deserve the best hotel experiences, both on an emotional and functional level.”

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