ORLANDO, FL – More and more consumers are managing their travel plans wirelessly, which can sometimes be challenging. To help ease the travel planning process for the millions of iPhone users, Choice Hotels International, Inc. recently launched the Choice Hotels Locator iPhone application. This free-of-charge application allows users to book rooms anytime, anywhere using one of the most popular wireless devices available on the market.

Customers can now find and book Choice properties worldwide via a wireless version of ChoiceHotels.com available through any web-enabled mobile device. Travelers can also locate Choice hotels around the world on the majority of Global Positioning Devices in use in cars, hand held devices and even on golf carts. This new application now provides over 11 million iPhone users with unprecedented access to over 5,800 hotels right in the palm of their hand.

Out of the more than 10,000 different iPhone applications currently available, this is the first global App to come from a major hotel company. Created to give Choice Hotels guests an easy-to-navigate mobile method of searching for and making reservations at Choice brand hotels worldwide, the Choice Hotels iPhone application is free for all consumers. One of the application's biggest benefits is its GPS capabilities, allowing users to find hotels based on location, get door-to-door directions, and look at street view images, all on an iPhone.

Within the first weeks of its launch, the app was downloaded more than 2,000 times from consumers in more than 40 countries, including Taiwan, Italy, Russia, Great Britain, France and Canada. As part of the initial version of the product launch, Choice is conducting extensive consumer testing and actively soliciting feedback through a number of forums, including a survey available through the iTunes App store.

Features of the initial release of the Choice Hotels iPhone App include the ability to:

* Search and book the closest hotel to any given location worldwide using GPS technology
* Make changes to or cancel existing reservations
* Find hotel locations on a map based on current position
* See street view hotel images
* View hotel photos
* Choice Privileges rewards program account access
* Get door-to-door directions to and from hotels
* Get hotel details and amenities
* Locate hotels by city, zip code, airport code, address or popular attraction
* Call hotels directly or 800.4CHOICE

The application is currently available at Apple's online store.

Copyright 2009 Choice Hotels International, Inc. All rights reserved. From http://www.choicehotels.com.
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