SAN FRANCISCO, CA – Alexa has been redesigning, improving, and adding new features to its site. Here is a quick tour plus a short explanation of the changes from Alexa.

Why did you change the site?

When we took a good look at the Alexa feature roadmap we realized that we needed to change. We needed to be more flexible and we needed to embrace some new technologies. So we decided to start from scratch, built a new version of the site with new technology, and along the way we took a fresh look at just about everything.

How did you decide on this design?

We are fortunate to have access to a very large group of consultants with years of experience… you!

Really. We listened to the feedback of our customers and found some common themes. Some features were hard to find. Some were not well integrated. And some others were just confusing. So we made some changes, and then we made some more until we arrived at the version you see here today.

What has changed?

It isn’t just a new look for Alexa. We have focused on several areas that customers have repeatedly told us are most important to them, including finding sites, navigating between features, and the core Alexa feature: data about websites.

Finding Sites. We ditched the search engine in favor of a site finder. Now when you type in a search term you get a list of sites that have content on that topic. This way it is easier to find the site you are looking for and go immediately to the Alexa site info, rankings and other information that you are looking for. Give it a try: Search for barbecue.

Navigating Between Features. We have reworked the tabs at the top of the site and the navigation throughout to be more consistent. Clicking on the title of a website will take you to a site info page. Clicking on a website address will take you directly to that address. And more… Alexa features should be easier to find and easier to use.

More Data About Websites. We have added three new types of traffic history graph: Pageviews per User, Bounce Rate, and Time on Site. These particular pieces of data have been repeatedly requested by marketers and investors who need to know more about the quality of traffic to sites… are the visitors to the site engaged? Is the site improving?

But I liked Alexa the way it was!

Virtually all of the data that you have come to expect from Alexa is still here. Traffic Rank, Reach, Pageviews, Sites Linking In and more… they are all here. If you have difficulty finding anything let us know.

Copyright 2009 Alexa Internet, Inc. All rights reserved. From http://www.alexa.com. By Geoffrey Mack.
To view the Internet Travel Monitor Archive, click http://www.tripinfo.com/ITM/index.html.