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Internet Travel Monitor - Marketing & Research
August 12, 2009
Travelers Who Decide and Buy Online Spend More – Way More
To Increase Visitor Spend, Destination Marketers Must Engage Travelers Online
Across the Entire Planning & Booking Process
SHERMAN, CT – Visitor arrival numbers are a key measure of DMO success, but so too are tourism receipts. Increasing visitor share is important, but so too is increasing spend. PhoCusWright’s research reveals that consumers who begin and end their travel shopping exclusively online have a significantly higher average annual travel spend than offline shoppers. In fact, travelers who select their destination online and book online spend on average almost twice as much as travelers who do some of those activities offline.
Destination marketers - and the local travel providers that they serve - will benefit from a tactful migration from traditional communication to a comprehensive Web approach.
Copyright 2009 PhoCusWright Inc. All rights reserved. From http://www.phocuswright.com.
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