Internet Travel Monitor - Technology Bits
May 29, 2013
Smartphone Adoption Tips Past 50% in Major Markets Worldwide
Analysis of many sources finds smartphone penetration worldwide will remain under one-third in 2013
NEW YORK, NY - According to new figures from eMarketer, several markets worldwide reached a milestone in mobile usage last year. By the end of 2012, over half of mobile phone users in six countries had made the switch from feature phones to smartphones. The coming years will see a domino effect hit regions around the world as smartphones become the norm in more places.
eMarketer develops its forecast through a relatively distinct methodology, forming its estimates of mobile and smartphone usage and penetration based on an analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data and country-specific demographic and socio-economic factors.
In regional terms, only North America will boast average smartphone penetration rates above 50% in 2013 among mobile users, as Canada crosses the 50% mark this year. Western Europe as a whole will cross that boundary in 2014.
Led by Nordic countries Norway and Sweden, along with the UK, Western Europe boasted three countries with smartphone penetration above 50% among mobile users in 2012. Two other Nordic countries and the Netherlands will follow close behind, and larger markets including Germany, France, Italy and Spain will pass the smartphone tipping point in 2014.
Copyright 2013 eMarketer Inc. All rights reserved. From http://www.emarketer.com.
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