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Internet Travel Monitor - Industry News

January 20, 2016

TRIPinfo.com Recognized as "Acceptable Ads Certified"

In era of ad blocking, a tremendous value for TRIPinfo clients


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TRIPinfo.com Wide Skyscrapers are now Acceptable Ads Certified. A global consortium of Internet Technology firms together distinguished Acceptable Ads to improve the online user experience. In 2016, 25% of online ads will be blocked by hundreds of millions of users! TRIPinfo made no payment to have its Sponsor Wide Skyscrapers whitelisted by the leading, global ad blocking software. It simply met the criterion:
  • Acceptable Ads are not annoying.
  • Acceptable Ads do not disrupt or distort the page content we're trying to read.
  • Acceptable Ads are transparent with us about being an ad.
  • Acceptable Ads are effective without shouting at us.
  • Acceptable Ads are appropriate to the site that we are on.
Eric Cunningham, Chief Information Officer of TRIPinfo, stated "Online since 1996, TRIPinfo.com respects its loyal audience of travel professionals planning group bookings. We have never allowed Pop-Up Ads, Pop-Under Ads, Rich Media that expands across a page users are trying to view, Pre-Roll Video, or any other obtrusive advertising that interferes with a positive user experience. The global Acceptable Ads Initiative recognizes websites that adhere to these high standards."

Mark Browning, Founder & CEO of TRIPinfo, elaborated "Prior to the Internet, Magazines & Newspapers were cited as primary mediums used for travel planning by over 2/3 of travel planners. They are self-selected, self-targeted PULL media. Since 1996, technologists approached the Internet like it was Television, Radio, or other PUSH media often interfering with audience usage to force "Views" of unwanted messages. We never agreed with that, and think the Internet enables the ideal PULL media experience."

PUSH messages are primarily sold on a Cost-Per-Thousand (CPM) model of ads served. The more ads PUSHED, the more revenue for ad servers. Click-throughs measure User Engagement with a message. Average Click-through Rate (CTR) for PUSH travel messages is .07% and less. TRIPinfo clients average 3.0%+ CTR...40x travel-industry average! The website is dedicated to client messages serving TRIPinfo planners in the correct Contextual & Behavioral setting...with Acceptable Ads that enhance the user experience.


Copyright 2016 TRIPmedia Group, Inc. All rights reserved.
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