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April 05, 2017
The Cost of Milliseconds in the Digital Marketplace
Understanding the impact of page load speed on metrics like conversions and engagement is a critical component in staying competitive in the age of Amazon, says the report. The study gathered data from 10+ billion online retail user experiences, then analyzed performance metrics from three different perspectives: IT, business, and user experience. The response to three key questions were eye-opening, says the report. Those questions asked...
Finally, online retail and the sophistication of digital marketing are evolving rapidly, and only the brands that shift their current approaches can survive, says the report. Digital performance has never mattered more than it does now, creating an urgent need for solutions that deliver digital performance intelligence you can take immediate action on. Just a 100-millisecond delay in load time can hurt conversion rates by up to 7%, says the report. A 2-second delay can decrease conversion rates by up to 37%. These impacts were felt even on tablets and phones.
The report concludes that the complexities of online retail and the sophistication of digital marketing are evolving rapidly, and only the brands that shift their current approaches can survive. Digital performance has never mattered more than it does now, creating an urgent need for solutions that deliver digital performance intelligence you can take immediate action on. Copyright 2017 MediaPost Communications. All rights reserved. From http://www.mediapost.com. By Jack Loechner, Staff Writer.
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