IAB: First-Quarter U.S. 2017 Digital Advertising Hits $19.6B

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June 21, 2017

IAB: First-Quarter U.S. 2017 Digital Advertising Hits $19.6B

First-quarter digital advertising earnings in the United States this year marked the highest ever, rising 23% to $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released Wednesday by the Interactive Advertising Bureau (IAB).
The increase, demonstrated by the numbers prepared by PricewaterhouseCoopers US, marks the seventh consecutive first quarter to have double-digit year-over-year growth.

Revenue Growth Trends 1996-2017

In fact, the $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industryÕs strongest quarter on record, which was $21.6 billion in the fourth quarter of 2016.

ÒThese figures reflect marketersÕ ongoing commitment to invest in digital,Ó said Chris Kuist, SVP of research and impact, IAB, in a prepared statement. ÒThis steady growth is a direct result of interactive advertisingÕs power to reach consumers where they are spending more and more of their time Ñ on connected screens.

ÓThe full report is issued twice yearly, and top-line quarterly estimates are issued for the first and third quarters, per the IAB.

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