11/11/09: Online is First Stop for Thrifty Travelers
11/11/09: Brand Positioning for Tourism Marketing
11/11/09: Online Ads are Booming -- If They’re Attached to a Video
11/11/09: Infectious and Contagious: Two Keys to Viral Marketing
11/04/09: The Click is Wagging the Dog
11/04/09: The Banner Ad Still has Some Growing Up to Do
11/04/09: Google On What the Web Will Look Like in 5 Years
10/28/09: A Call for Brand Magic in a Time of Strife
10/28/09: New Study Reveals Popularity of U.S. Cultural and Heritage Travel
10/28/09: Travel Down for Turkey Day
10/28/09: The Five Questions that Kill Marketing Careers
10/21/09: TRIPinfo.com Adds Travel Videos Index for Its Multi-Platform Advertisers
10/21/09: National Survey Reveals: Holiday Travelers Won't be Deterred
10/21/09: Gender and Age Consumption Differs in Evolving Media Usage Patterns
10/21/09: Online Ads Not Working for You? Blame the Creative
10/14/09: Why Do Contextual & Behavioral Ads Prove a Far Better Return on Investment than Other Options?
10/14/09: Branding Online: A Perfect Storm
10/14/09: 8% of Internet Users Account for 85% of All Clicks
10/14/09: Putting a Brand on Web Metrics
10/07/09: Looking to Save Money and Increase Efficiency in Your Media Plan? Go Where the Pros Go
10/07/09: No Reservations: The Rise of the Nontransactional Travel Web Site
10/07/09: Multi-Platform Ads Boost Effectiveness of Campaigns
10/07/09: 10 Trends for 2010
09/30/09: Video Links Directly on Ads are Doubling Clickthroughs by Self-Selected Prospects
09/30/09: Let’s Kill the CPM
09/30/09: Mobile Internet Engagement and Ad Clickthroughs Out of Sync
09/30/09: 2010 - Increases Expected in Airfares, Notably in Business Class; Hotel Rates Likely to Decline Globally
09/23/09: TRIPinfo.com Adds New Maps of Manhattan, Salt Lake City & Portland to Its Online Library
09/23/09: Increase ROI! Brand Your Destination Map
09/23/09: The Dirtiest Word
09/23/09: Take Me to Your CFO
09/16/09: TRIPinfo.com Adds New Maps of Indianapolis, Memphis & the New Jersey Coast to Its Online Library
09/16/09: Study: Companies Focused on Marketing Accountability
09/16/09: Yes, Display Ads Can Work -- and Benefit Search As Well
09/16/09: Beware Rising Differences in Outlook
09/09/09: Internet Grows 37.5%, Traditional Media Declines 30%, 2006-2009
09/09/09: Who is Most Engaged with Email?
09/09/09: Help Travelers Visit You; Get a Map of Your Area and Join the Growing TRIPinfo.com Library of Maps
09/02/09: Study: Display Provides Lift to Search
09/02/09: Beyond Your Web Site: Nine Ways to Build an Online Presence
09/02/09: Looking for Internet Ad Planning Tools? Start with TRIPinfo.com's Internet Marketing Glossary
08/26/09: 50 Market Maps in TRIPinfo.com's Fall Resource Atlas & Handbook in Print; More at TRIPinfo.com Online
08/26/09: Do Not Bounce With Me
08/26/09: USPS Mail Volume Down; Ad Mail Takes Biggest Hit
08/26/09: Spiders, Crawlers, Bounces, CPI, CPL, CPM? Find Out What Internet Marketing Terms Really Mean
08/19/09: Multi-Media Ads to an Overlapping Audience Deliver Higher Conversion
08/19/09: Back to Basics in a Twitter Era
08/19/09: Festivals Benefit from Slow Economy
08/19/09: How Ad Position Affects Conversion Rates
08/12/09: Travelers Who Decide and Buy Online Spend More – Way More
08/12/09: What We Look At When We Look At Ads
08/12/09: Short Or Long Copy In Newsletters: What's The Smart Choice?
08/12/09: Social Networks Not Much of a Marketplace
08/05/09: Fulgoni: The Bottom Line is Online Ads Work for Branding and Sales
08/05/09: Video Consumption Goes Up, Willingness to Pay Down
08/05/09: Interest vs. Intent and Landing Pages
08/05/09: Affordable, Productive, Flexible, Easy! Offer the TRIPinfo.com Co-Op Program in Your Area
07/29/09: Alexa Expands Its Lead... in 3rd Party Apples-to-Apples Website Traffic Comparison
07/29/09: Global Business Travel Spend Projected to Exceed $986 Billion by 2013; China to Outpace U.S. in Growth
07/29/09: Harris: Advertisers Migrate from Print to Net
07/29/09: Marketers Like Twitter More than Consumers Do
07/22/09: Contextual & Behavioral Ads Prove a Far Better Return on Investment than Other Options
07/22/09: Online Marketing Trends: What You Need to Know
07/22/09: Survey Reveals Shifting Accommodation Preferences
07/22/09: URLs Boost Magazine Ad Response
07/15/09: Nimbus Announces Complete Web Solutions for DMOs
07/15/09: Taking the Measure of Brand Measurement
07/15/09: Does Relevance Really Matter?
07/15/09: Traditional Marketing Budgets Lose to Interactive
07/08/09: One Low-Cost, Multi-Media Program Delivers Proven Results
07/08/09: Marketing Smarter is About Making the Right Choices
07/08/09: Looking into the Future of Digital Marketing
07/08/09: Report: You Know What the Problem With Online Brand Advertising Is?
07/01/09: Multi-media Ads to an Overlapping Audience... Show 245% - 285% Higher Conversion
07/01/09: Half of Mobile Data Users Would Drop Plans to Cut Expenses
07/01/09: PR Clients Want More Performance Measurements
07/01/09: Mamas, Don't Let Your Ads Grow Up to Be Camels
06/24/09: Video Links Directly on Ads... Are Doubling Clickthroughs by Self-Selected Prospects
06/24/09: Video in Rich Media Ads More Likely to Lead Customers to Purchase
06/24/09: OPA: Display Ads Drive Engagement, e-Commerce
06/24/09: Establish Permanence in Changing Times
06/17/09: Contextual + Behavioral Ads Prove Far Greater ROI than Other Options
06/17/09: Branding Meets Customer Service
06/17/09: Study: Summer Lovin', It Happens So Fast
06/17/09: The Platform is the Problem
06/10/09: Nimbus Announces Complete Web Solutions for DMOs
06/10/09: Marketers Want More Interactivity in Video Ads
06/10/09: Anatomy of the Consumer: Hearing
06/10/09: Data Reveals Online Display is Bucking Ad Downturn, Rises 8% in First Quarter
06/03/09: Summer Leisure Travel Outlook Remarkably Stable in Down Economy
06/03/09: New National Travel MONITOR(SM) Reveals Changes in Leisure Travelers' Online Search Behavior
06/03/09: Why [Secret] Behavioral Targeting is Bad for Consumers and Advertisers
06/03/09: Questions to Ask When Evaluating Online Media
05/27/09: Looking for Results? Start by Saving Money
05/27/09: U.S. Commerce Department Forecasts Rebound in International Travel to the United States by 2010
05/27/09: Advertise or Die
05/27/09: Will Digital Marketing Prove Profitable?
05/20/09: Video Links Directly on Ads... are Doubling Clickthroughs by Self-Selected Prospects
05/20/09: IAB Video Guidelines: The Best of the Practices
05/20/09: Twits: Why Twitter Won't Change Marketing
05/20/09: Selective Appeal Confirmed (Again)
05/13/09: Alexa Expands its Lead... in 3rd Party Apples-to-Apples Website Traffic Comparison
05/13/09: Kayak Survey Finds People Will Travel Far and Wide in 2009
05/13/09: Study Confirms Display Ads, Paid Search Work in Concert
05/13/09: Forrester: Interactive Marketing to Grow 11% to $25.6 Billion in 2009
05/06/09: Looking for Results? Start by Saving Money
05/06/09: Economic Downturn Changing the Way People Travel
05/06/09: Twitter Just a Blip So Far
05/06/09: Internet Display Spending Expands Amid Recession in Overall Ad Marketplace
04/29/09: Looking for a Higher Conversion? Try Multi-Media Ads to an Overlapping Audience
04/29/09: Survey: Metrics Biggest Integration Obstacle
04/29/09: Consumers Say Practical Technology Will Improve Future
04/29/09: Customer Preferences for Restaurant Technology Innovations
04/22/09: Get a Far Better Return on Investment with Contextual & Behavioral Ads
04/22/09: More New Alexa Features: Demographics, Clickstream, Search Traffic
04/22/09: The Older Audience is Looking Better Than Ever
04/22/09: Plugged-In Hotels Seen Ringing in More Guests
04/15/09: Pardon Our Dust... a Quick Tour of the Alexa Redesign
04/15/09: Internet Ad Revenues Cheat Sheet
04/15/09: Can Search Build Brands?
04/15/09: Mobile Internet Alluring to About 1/3 of the Adult Population, Almost 2/3 are Ambivalent or Less
04/08/09: Technology Drives Change, But It's Still All About the Message
04/08/09: Study: Cutting Spending Hurts Brands Long Term
04/08/09: How to Successfully Convert Phone Calls from Online Travelers into Bookings
04/08/09: New Survey Reveals Length of Stay is Top Travel Industry Challenge
04/01/09: Relevant Advertising with Bucks Off Captures Online Consumers
04/01/09: Internet Advertising Revenues Surpass $23 Billion in '08, Reaching Record High
04/01/09: Online Video Subtitles (Duh!)
03/25/09: Creating Online Campaigns that Convert
03/25/09: Targeted Distribution of Online Video Pays Off
03/25/09: Optimizing Sales Lead Management in the Industrial Marketplace
03/18/09: U.S. Travel: Americans' Leisure Travel Intentions Trend Slightly Upward
03/18/09: Moving from a Company to a Brand
03/18/09: Horses and Cars in Online Advertising
03/11/09: Marketing to Succeed in Difficult Economic Times
03/11/09: ANA Hears of Potential for More Regulation
03/11/09: The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
03/04/09: Google Exec: Clicks Don't Equal Success, Bounce-Rate Does
03/04/09: Ad Buyers: Value, Loyalty are the New Lures
03/04/09: Broadcast TV Faces Struggle to Stay Viable
02/25/09: Measurable Returns Becoming Ad Criteria for 2009
02/25/09: IAB Seeks Creative Rebirth for Banner Ads
02/25/09: The Quad-Force: Person, Place, Time & Content
02/18/09: 6 Steps: Grow Customer Loyalty, Get 93% Recommendation Rate
02/18/09: Crossing the Digital Divide
02/18/09: Five Tips for Better Online Surveys
02/11/09: Join the STS Road Map to More Visitors (> 3-Minute Video)
02/11/09: Seismic Shift in Internet Age Mass
02/11/09: USPS 2009 Rate Increase Set to Go into Effect
02/04/09: History Helps Navigate the Current Downturn (> 3-Minute Video)
02/04/09: Business Travelers Will Pay for Quality High-Speed Internet
02/04/09: Study: Sizing Up the Online Generation Gap
02/04/09: Survey: Americans Watching More Videos
01/28/09: Back to Basics for Marketers
01/28/09: Finding the Optimal Cost-Per-Lead
01/28/09: International Visitation Up 7% in First 10 Months of 2008; Spending at $120.3B for the Year
01/21/09: Quarterly Update of Alexa Rankings for State, Destination and Travel Media Websites
01/21/09: The Easiest Way to a First-Page Ranking on Google
01/21/09: Internet Users Spending Even More Time on Web
01/21/09: DMA: 'We Are All Direct Marketers Now'
01/14/09: Maximizing Online Campaigns with Video
01/14/09: Hotelier's 2009 Top Ten Internet Marketing Resolutions
01/14/09: Less Frequent Internet Users Closing the Gap
01/07/09: Display Ads Lift Searching
01/07/09: Six Online Ad Industry Predictions for the Year of the Ox
01/07/09: Fact or Fiction, Americans Blame Media for Economic Friction
01/07/09: Watershed Events in 2008 Impact Travel Industry Marketing
12/31/08: Ypartnership Predicts 2009 Travel Trends
12/31/08: Travelers Won't Stay Home Despite Lots of Uncertainty
12/31/08: 2009 Will Be Year of Comfort Food, Cocktails
12/31/08: Online Travel Companies Choose Their Targets
12/17/08: Maximize the Nine Stages of Consumer Vacation Planning
12/17/08: Display Boosts Search Performance
12/17/08: Pew: How Search Engines are Used on a Typical Day
12/17/08: A Potpourri of Advertising Generalizations
12/10/08: Fewer Workers Tack On Vacations to Business Trips
12/10/08: What Behavioral Marketing is Not
12/10/08: Supplier Web Sites vs Online Travel Agencies: Who's Really Winning?
12/10/08: Forrester: Consumers Don't Trust Corporate Blogs
12/03/08: When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets
12/03/08: IAAPA Presents 2008 Brass Ring Awards to Recognize Excellence in Attractions Industry Marketing
12/03/08: Are You Maximizing Your Use of Targeting?
12/03/08: TRIPinfo.com Announces a Major Update and Expansion
11/19/08: Perspectives on Tourism (fifth part in a 5-part series) - Mathilda Sheptak, VP/COO, Pocono Mountains, PA
11/19/08: Quantcast: The Next Generation of Media Research
11/19/08: Online Video Ads Ride High During Tough Economic Times
11/19/08: What Does a Loyal Customer Look Like?