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Internet Travel Monitor Archive
- Marketing & Research -

06/17/09: Contextual + Behavioral Ads Prove Far Greater ROI than Other Options
06/17/09: Branding Meets Customer Service
06/17/09: Study: Summer Lovin', It Happens So Fast
06/17/09: The Platform is the Problem
06/10/09: Nimbus Announces Complete Web Solutions for DMOs
06/10/09: Marketers Want More Interactivity in Video Ads
06/10/09: Anatomy of the Consumer: Hearing
06/10/09: Data Reveals Online Display is Bucking Ad Downturn, Rises 8% in First Quarter
06/03/09: Summer Leisure Travel Outlook Remarkably Stable in Down Economy
06/03/09: New National Travel MONITOR(SM) Reveals Changes in Leisure Travelers' Online Search Behavior
06/03/09: Why [Secret] Behavioral Targeting is Bad for Consumers and Advertisers
06/03/09: Questions to Ask When Evaluating Online Media
05/27/09: Looking for Results? Start by Saving Money
05/27/09: U.S. Commerce Department Forecasts Rebound in International Travel to the United States by 2010
05/27/09: Advertise or Die
05/27/09: Will Digital Marketing Prove Profitable?
05/20/09: Video Links Directly on Ads... are Doubling Clickthroughs by Self-Selected Prospects
05/20/09: IAB Video Guidelines: The Best of the Practices
05/20/09: Twits: Why Twitter Won't Change Marketing
05/20/09: Selective Appeal Confirmed (Again)
05/13/09: Alexa Expands its Lead... in 3rd Party Apples-to-Apples Website Traffic Comparison
05/13/09: Kayak Survey Finds People Will Travel Far and Wide in 2009
05/13/09: Study Confirms Display Ads, Paid Search Work in Concert
05/13/09: Forrester: Interactive Marketing to Grow 11% to $25.6 Billion in 2009
05/06/09: Looking for Results? Start by Saving Money
05/06/09: Economic Downturn Changing the Way People Travel
05/06/09: Twitter Just a Blip So Far
05/06/09: Internet Display Spending Expands Amid Recession in Overall Ad Marketplace
04/29/09: Looking for a Higher Conversion? Try Multi-Media Ads to an Overlapping Audience
04/29/09: Survey: Metrics Biggest Integration Obstacle
04/29/09: Consumers Say Practical Technology Will Improve Future
04/29/09: Customer Preferences for Restaurant Technology Innovations
04/22/09: Get a Far Better Return on Investment with Contextual & Behavioral Ads
04/22/09: More New Alexa Features: Demographics, Clickstream, Search Traffic
04/22/09: The Older Audience is Looking Better Than Ever
04/22/09: Plugged-In Hotels Seen Ringing in More Guests
04/15/09: Pardon Our Dust... a Quick Tour of the Alexa Redesign
04/15/09: Internet Ad Revenues Cheat Sheet
04/15/09: Can Search Build Brands?
04/15/09: Mobile Internet Alluring to About 1/3 of the Adult Population, Almost 2/3 are Ambivalent or Less
04/08/09: Technology Drives Change, But It's Still All About the Message
04/08/09: Study: Cutting Spending Hurts Brands Long Term
04/08/09: How to Successfully Convert Phone Calls from Online Travelers into Bookings
04/08/09: New Survey Reveals Length of Stay is Top Travel Industry Challenge
04/01/09: Relevant Advertising with Bucks Off Captures Online Consumers
04/01/09: Internet Advertising Revenues Surpass $23 Billion in '08, Reaching Record High
04/01/09: Online Video Subtitles (Duh!)
03/25/09: Creating Online Campaigns that Convert
03/25/09: Targeted Distribution of Online Video Pays Off
03/25/09: Optimizing Sales Lead Management in the Industrial Marketplace
03/18/09: U.S. Travel: Americans' Leisure Travel Intentions Trend Slightly Upward
03/18/09: Moving from a Company to a Brand
03/18/09: Horses and Cars in Online Advertising
03/11/09: Marketing to Succeed in Difficult Economic Times
03/11/09: ANA Hears of Potential for More Regulation
03/11/09: The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
03/04/09: Google Exec: Clicks Don't Equal Success, Bounce-Rate Does
03/04/09: Ad Buyers: Value, Loyalty are the New Lures
03/04/09: Broadcast TV Faces Struggle to Stay Viable
02/25/09: Measurable Returns Becoming Ad Criteria for 2009
02/25/09: IAB Seeks Creative Rebirth for Banner Ads
02/25/09: The Quad-Force: Person, Place, Time & Content
02/18/09: 6 Steps: Grow Customer Loyalty, Get 93% Recommendation Rate
02/18/09: Crossing the Digital Divide
02/18/09: Five Tips for Better Online Surveys
02/11/09: Join the STS Road Map to More Visitors (> 3-Minute Video)
02/11/09: Seismic Shift in Internet Age Mass
02/11/09: USPS 2009 Rate Increase Set to Go into Effect
02/04/09: History Helps Navigate the Current Downturn (> 3-Minute Video)
02/04/09: Business Travelers Will Pay for Quality High-Speed Internet
02/04/09: Study: Sizing Up the Online Generation Gap
02/04/09: Survey: Americans Watching More Videos
01/28/09: Back to Basics for Marketers
01/28/09: Finding the Optimal Cost-Per-Lead
01/28/09: International Visitation Up 7% in First 10 Months of 2008; Spending at $120.3B for the Year
01/21/09: Quarterly Update of Alexa Rankings for State, Destination and Travel Media Websites
01/21/09: The Easiest Way to a First-Page Ranking on Google
01/21/09: Internet Users Spending Even More Time on Web
01/21/09: DMA: 'We Are All Direct Marketers Now'
01/14/09: Maximizing Online Campaigns with Video
01/14/09: Hotelier's 2009 Top Ten Internet Marketing Resolutions
01/14/09: Less Frequent Internet Users Closing the Gap
01/07/09: Display Ads Lift Searching
01/07/09: Six Online Ad Industry Predictions for the Year of the Ox
01/07/09: Fact or Fiction, Americans Blame Media for Economic Friction
01/07/09: Watershed Events in 2008 Impact Travel Industry Marketing
12/31/08: Ypartnership Predicts 2009 Travel Trends
12/31/08: Travelers Won't Stay Home Despite Lots of Uncertainty
12/31/08: 2009 Will Be Year of Comfort Food, Cocktails
12/31/08: Online Travel Companies Choose Their Targets
12/17/08: Maximize the Nine Stages of Consumer Vacation Planning
12/17/08: Display Boosts Search Performance
12/17/08: Pew: How Search Engines are Used on a Typical Day
12/17/08: A Potpourri of Advertising Generalizations
12/10/08: Fewer Workers Tack On Vacations to Business Trips
12/10/08: What Behavioral Marketing is Not
12/10/08: Supplier Web Sites vs Online Travel Agencies: Who's Really Winning?
12/10/08: Forrester: Consumers Don't Trust Corporate Blogs
12/03/08: When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets
12/03/08: IAAPA Presents 2008 Brass Ring Awards to Recognize Excellence in Attractions Industry Marketing
12/03/08: Are You Maximizing Your Use of Targeting?
12/03/08: TRIPinfo.com Announces a Major Update and Expansion
11/19/08: Perspectives on Tourism (fifth part in a 5-part series) - Mathilda Sheptak, VP/COO, Pocono Mountains, PA
11/19/08: Quantcast: The Next Generation of Media Research
11/19/08: Online Video Ads Ride High During Tough Economic Times
11/19/08: What Does a Loyal Customer Look Like?
11/12/08: Perspectives on Tourism (fourth part in a 5-part series) - Cami Mattson, Executive Director, San Diego North, CA
11/12/08: Enterprise Ranks Highest in Satisfying Rental Car Customers
11/12/08: Businesses Hit the Web for Travel
11/12/08: 10/20 Snapshot of Media Plans & Budgets for 2009
11/05/08: Perspectives on Tourism (third part in a 5-part series) - Jim Ricketts, Director, Virginia Beach, VA
11/05/08: Travel Industry Association (TIA) Forecasts Stable Leisure Travel Market Despite Rough Economy
11/05/08: Hard Times are Prime Time to Build Brand Awareness, Trust
11/05/08: Holiday Inn Express Pushes Its Edge in New Ads
10/29/08: Perspectives on Tourism (second in a 5-part series) - Bobbie Patterson, Executive Director, Boise, ID
10/29/08: The Power of a Message
10/29/08: Analyst Gives Buyers Edge in '09 Hotel Negotiations
10/29/08: The Changing Face of the Press Release
10/22/08: Perspectives on Tourism (first in a 5-part series) - Leon Downey, Executive Director, Pigeon Forge, TN
10/22/08: Facts On the Value of Marketing During an Economic Downturn/Recession
10/22/08: Hotel Web Sites: Your Site is Your Brand
10/22/08: Is Online Safe From the Meltdown?
10/08/08: Steve Rubel on How Blogs are Changing the Face of PR
10/08/08: Internet Advertising Up 15.2% in First Half 2008
10/08/08: Business Travel Spending a Mixed Bag
10/08/08: U.S. Hotels to Bottom Out in 2009
10/01/08: The Fear Factor: A Marketing Nightmare, Or a Marketer's Dream?
10/01/08: Judging PPC Performance: Focus on Conversions
10/01/08: Study Finds Marketers Seek More Creative Risk
10/01/08: Most Passengers Prefer to Choose Airline Seat
09/24/08: Phocuswright Debunks Six Online Travel Myths
09/24/08: GM Blog Manager Shares Top 10 Blog Mistakes & How to Avoid Them
09/24/08: Ad Trackers: Online is Up, No It's Down, No It's Up
09/24/08: 'Brand USA' is Most Lopsided of All 50 Nations Studied
09/17/08: How Much Marketing is Digital?
09/17/08: Majority of Americans Say Post-9/11 Air Safety Adequate, Poll Finds
09/17/08: Expert Internet Users Prize It for Info
09/17/08: Affluent Spend the Most Time Online
09/10/08: The Challenge to Wisely Spend Reduced Ad Budgets
09/10/08: Under 60 Character Email Subject Lines Increases Open Rate
09/10/08: 99.5% of Press Releases Aren't Optimized for the Web. Are Yours?
09/10/08: Podcast Usage Still Skews Young
08/27/08: Hotwire.com Announces Top 10 Destinations for 2008 Labor Day Weekend
08/27/08: Increase Spending, Market Share in a Recession
08/27/08: New Survey Reveals Unique Habits and Preferences of Next Generation Travelers
08/27/08: TRIPinfo.com Includes 50 Market Maps in Its Fall Resource Atlas & Handbook
08/20/08: Web U: The Last Days of Click-Through
08/20/08: Increased Use of Technology Biggest Meeting Industry Trend
08/20/08: Online Ad Spending Update
08/20/08: U.S. Travel Buyers Looking for More When Booking a Hotel for Leisure
08/13/08: When Do You Check Your Email?
08/13/08: The Purpose-Driven Vacation
08/13/08: New Survey Reveals "Staycations" Planned by Fewer than 1 in 10 American Travelers
08/06/08: Online Advertising Shows Significant Impact on Brand Awareness
08/06/08: U.S. Commerce Dept. Reports Surge in Travel to U.S.
08/06/08: Forrester Research Acquires JupiterResearch for $23M
07/30/08: Travel Sites Receive 50% of Visits from Travel Media & Referral Sites
07/30/08: Audience Fragmentation Challenges Media-Buying Process
07/30/08: Trends in Business Travel Spending According to Orbitz
07/30/08: Be Part of TRIPinfo.com's Fall Resource Atlas & Handbook Featuring 50 Market Maps for Meeting Planners
07/23/08: Web Analytics Firms Shift Focus to Pricing, Flexibility
07/23/08: Travelers Eye Prices Online
07/23/08: Use of Internet Coupons Up 83%, Firm Says
07/23/08: Nielsen: Global Ad Spending Up, U.S. Flat
07/16/08: Why Time Off is Time Well Spent for Your Health
07/16/08: Southwest Airlines' Colleen Barrett Flies High on Fuel Hedging and 'Servant Leadership'
07/16/08: Budget-Challenged Vacationers Going Online for Bargains
07/16/08: Quantcast: Defining Audience Analytics
07/09/08: Holiday Inn Reels in Biz Travelers with 'The Smart Show'
07/09/08: Online Reviews Sway Shoppers
07/09/08: Anatomy of a Great Online Media Plan
07/09/08: Worldwide Online Ad Spending
07/02/08: "Going Green" in Travel: Cruise Lines Lead the Way
07/02/08: Why Don't the Numbers Match?!?
07/02/08: Will In-Flight Broadband Take Off?
07/02/08: What's Not to Like About Behavioral Targeting?
06/25/08: Multi-platform Ads Boost Effectiveness of Campaigns
06/25/08: Interactive Media Budgets Growing
06/25/08: Hotels are Offering More Free Wi-Fi, Fewer Free Breakfasts
06/25/08: Fly or Drive? We Do the Math

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