Group Travel Pros Spend More Time on TRIPinfo Than Any Travel Site

Right Audience

GROUPS SPEND MORE $$ THAN ALL OTHER LEISURE TRAVEL
Reaching each type of group planner costs time and $$

STRETCH YOUR BUDGET AND INCREASE ROI WITH TRIPinfo.com, the planning tool used by all types of Group Planners.

2016 USA Travel Market - $947.1 Billion Travel Industry

Sources American Bus Association (ABA), American Marketing Association (AMA), Hotel Business Review, Leisure Group Travel, Meetings & Conventions, National Association of Reunion Managers, National Association of Sports Commissions, NTA Services Inc, Premier Tourism Marketing, Student Youth Travel Association, Travel Weekly, U.S. Department of Commerce - International Trade Administration, U.S. Department of Labor - Bureau of Labor Statistics, U.S. Travel Association (USTA), WeddingReport.com.

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Right Time

TODAY'S INTERNET EXTENDS MARKETING REACH
Consideration + Intent + Evaluation Online → Empowers Prospects

GROUP TRIPS ARE PLANNED ONLINE
Put Your Website to Work Where Group Prospects Plan

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Right Visibility (100%)

TRIPinfo.com Display Sponsors:
Exclusive Fixed Position + 100% Viewable + Whitelisted from Ad Blocking

Meanwhile, Ad Blocking of Display Ads PUSHED Online is Rapidly Growing.

Source: Digiday, June 2016

Right Place

Group Travel Media Engagement Rankings

 Media Outlet
Alexa Global Rank*
 URL**
Engagement Metrics per Alexa.com*
Bounce %
Pages/
User
Daily Time on Site
(minutes)
 TRIPinfo.com 286,463  TRIPinfo.com 24.3 13.0 17:33
 Cvent 6,206  cvent.com 35.8 4.7 6:04
 Cruise Lines Int'l Assoc (CLIA) 324,028  cruising.org 43.4 4.2 4:25
 Eventective 81,362  eventective.com 46.5 3.2 3:58
 Student & Youth Travel (SYTA) 1,559,273  syta.org 55.8 2.4 3:14
 Group Tour Media 2,136,827  grouptour.com 47.6 2.2 3:08
 Courier Magazine | NTA 1,213,460  ntaonline.com 54.0 3.1 2:52
 Travel Agent Magazine 297,627  travelagentcentral.com 70.1 1.9 2:37
 Meetings Media 729,082  meetingstoday.com 62.8 2.2 2:33
 Groups Today 1,764,598  groupstoday.com 79.6 1.5 2:30
 Group Leaders of America 2,159,618  grouptravelleader.com 50.0 2.8 2:24
 One Magazine | MPI 313,938  mpiweb.org 61.0 2.4 2:21
 Shop America 3,835,617  shopamericatours.com 46.7 2.0 2:19
 U.S. Travel Association (USTA) 366,262  ustravel.org 60.8 1.8 2:19
 MeetingsNet.com 428,372  meetingsnet.com 67.0 1.8 2:16
 Travel Age West 413,343  travelagewest.com 73.8 2.0 2:07
 Destinations Magazine | ABA 1,000,251  buses.org 65.5 1.9 2:03
 PlanYourMeetings.com 1,158,026  planyourmeetings.com 83.0 1.3 2:03
 Connect Association 1,795,559  connectyourmeetings.com 60.5 1.9 2:00
 Meetings & Conventions 316,704  meetings-conventions.com 80.9 1.4 1:59
 Select Traveler 8,179,369  selecttraveler.com NR*** 2.0 1:58
 Destination Marketing (DMAI) 839,657  destinationmarketing.org 66.9 1.9 1:58
 Smart Meetings 448,534  smartmeetings.com 79.1 1.5 1:56
 Travel Weekly | HTI 85,259  travelweekly.com 75.1 1.5 1:52
 Successful Meetings 499,729  successfulmeetings.com 78.0 1.4 1:45
 Unique Venues 532,597  uniquevenues.com 53.2 2.1 1:40
 Connect 2,156,540  connectmeetings.com 66.7 1.7 1:31
 GroupTravelDirectory.com 7,752,355  grouptraveldirectory.com 81.8 1.0 1:25
 Connect Sports 3,930,648  connectsports.com 70.6 2.0 1:15
 Sports Travel 3,865,346  sportstravelmagazine.com 81.3 1.0 1:13
 Leisure Group Travel 1,559,703  leisuregrouptravel.com 78.8 1.1 1:07
 Reunions Magazine
1,882,327
 reunionsmag.com 84.9 1.2 1:06
 MeetingSource.com 6,296,337  meetingsource.com NR*** 1.0 0:51
 Small Market Meetings 4,614,000  smallmarketmeetings.com 54.6 2.0 0:48
 Convention South Magazine 5,847,808  conventionsouth.com NR*** 2.0 0:46
*Alexa metrics as of 4/11/2017
Lower Alexa Rank is better
**Websites with plurality of traffic    from United States
***Not Rated - Insufficient traffic for measurement

  • Compare ENGAGEMENT among 20,000,000 websites on Alexa.com.
  • Compare DEMOGRAPHICS among 10,000,000 websites on Quantcast.com.
  • Compare UNIQUE VISITORS among 1,000,000 websites on Compete.com.

Travel Professionals Spend More Time on TRIPinfo.com Than Any Travel Site.
More Time on TRIPinfo.com Means More Time to See Your Message.

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Right Price

24/7/365 Multi-Media Sponsorships - 3 Digital Media @ Great Value

Bold Text Ads > Table

Online Wide Skyscrapers + Featured Text Ads + Video

TRIPinfo Quarterly Digital Magazine

Quarterly Digital Magazine Ads

Newsletter Ads

Newsletter Features

Brand Your Message at Every Points of Planning!
1 Content or Map Page  (2 Clicks from Home)
$3,900 net/year

2 Content or Map Pages
$6,900 net/year

1 Index or State Page  (1 Click from Home)
$7,000 net/year

3 Content or Map Pages
$9,750 net/year

1 Index or State Page + 1 Content or Map Page
$10,250 net/year

1 Index or State Page + 2 Content or Map Pages OR 4 Content or Map Pages
$13,000 net/year

1 Index or State Page + 3 Content or Map Pages OR 5 Content or Map Pages
$15,250 net/year

1 Index or State Page + 4 Content or Map Pages OR 6 Content or Map Pages
$18,000 net/year

2 Index or State Pages + 3 Content or Map Pages OR 7 Content or Map Pages
$21,000 net/year

2 Index or State Pages + 4 Content or Map Pages OR 8 Content or Map Pages
$24,000 net/year

2 Index or State Pages + 5 Content or Map Pages OR 9 Content or Map Pages
$27,000 net/year

3 Index or State Pages + 4 Content or Map Pages OR 10 Content or Map Pages
$30,000 net/year

Non-Sponsorship Text Ad Options

Rates Effective January 1, 2016. Since 1993 over 1/4 of TRIPinfo Sponsors benefited from our popular 5% pre-pay discount.

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Right Results

June 2017 Multi-Media ROI Report
Actual Advertiser Sample

Thank you for making TRIPinfo your Next Generation Marketing Partner! Our audience is Group + Tour + Agent + Meeting + Religious + Reunion + Event + Sport + Student + Wedding + International Planners. Traffic is filtered to remove search engine spiders, bots & page requests not fully transmitted.

INVESTMENT
CURRENT
MONTH
CAMPAIGN
TO DATE
12-Month Wide Skyscraper w/Video on Market Page & Map Page + Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Ad Each Issue of Quarterly Digital Magazine + 6 Newsletter Features
Campaign Start 07/2016; $6,900 Annual Buy
$575
$6,900

IMPRESSIONS
CURRENT
MONTH
CAMPAIGN
TO DATE
TRIPinfo.com 24/7/365 Online
1,294
17,832
TRIPinfo Weekly Newsletter - Internet Travel Monitor
1,198
12,825
TRIPinfo Quarterly Digital Magazine
607
10,555
Total Impressions
3,099
41,212

CLICKS
CURRENT
MONTH
CAMPAIGN
TO DATE
Clicks to Your Website or Video
116
1,245
Click-Thru Rate
3.74%
3.02%

WHY CLICK-THRU RATE (CTR) IS IMPORTANT
Domestic Travel Display Ads average CTR = 0.05%. Your TRIPinfo CTR is 60x the industry average. Many marketers budget Cost-Per-Thousand (CPM) of Ad Impressions, assuming the industry average Click-Thru Rate. But if a medium delivers 60 times the industry average CTR, that same multiplier should apply to the CPM budget for an Engaged Audience!

TRAVEL PROFESSIONALS SPEND MORE TIME HERE THAN ANY TRAVEL SITE
~123,000 travel professionals book $227 billion/year in group/volume bookings. An average 1 in 4 use TRIPinfo.com to plan. ~30,000 TRIPinfo.com pros book $50+ billion/year... $1,500,000+ average each! A click from a TRIPinfo.com travel pro has buying power up to ~375 times more than consumers, who spend < $4,000/year for family vacations. Multi-media impressions boost CTR!

TRIPinfo.com utilizes respected web analytics from multiple sources - Alexa, Comcast, Compete, Quantcast & Google Analytics.
Alexa Comcast Compete issuu Quantcast Google Analytics

Benefits

Right Audience Right Time Right Style
Right Format Your Benefits Right Place
Right Price Right Results Right Message

The Next Evolution of Online Travel Marketing

Right Message

Material Specifications
TRIPinfo is a Multi-Media buy, providing multiple touchpoints for all Sponsorships.


24/7/365 ONLINE:
DEADLINE: 25th of month for subsequent month start.

Online since 1996, we are whitelisted by major ad blockers worldwide. On TRIPinfo.com your display ad is seen & the message you pay for is delivered, not blocked -- unlike many industry websites & 3rd-party ad servers!

Requested Material:
 • Wide Skyscraper & Click-Tracking URL
 • Video URL or File
 • Tracking URL for Content & Newsletters


Wide Skyscraper (160x600 pixels):
 • We accept GIF, JPG, PNG and PSD files.
 • Per IAB standards, maximum file size of 40K is allowed.
 • Creative must remain within its boundary (no expansion or retraction).
 • Videos will be accessed via our Play Video link. Please send video URL to production@TRIPinfo.com.
 • We do not accept Flash. TRIPinfo.com is designed for use by desktop, laptop & mobile devices.
   The iOS operating system commands nearly half of the mobile market. Flash doesn't render on iOS.
   We believe it is a disservice to our Sponsors to accept incompatible material for this growing market.




WEEKLY EMAIL NEWSLETTER:
DEADLINE: Monday morning submissions for each mid-week newsletter.



QUARTERLY DIGITAL MAGAZINE:
DEADLINE: 5th of March (Spring) + June (Summer) + September (Fall) + December (Winter)

Full Page, Half Page & Quarter Page Ads:
May be sent as TIFF, EPS or high-resolution PDF files (CMYK, 266 dpi). Spread ads - No Bleed on Fold.

Size
Live Area
Trim
Bleed
Full Page 7.625" x 10.5" 8" x 10.875" 8.25" x 11.125"
Two Page Spread 15.625" x 10.5" 16" x 10.875" 16.25" x 11.125"
Half Page (Horizontal) 7.625" x 5.125" 8" x 5.312" 8.25" x 5.437"
Half Page (Vertical) 3.75" x 10.5" 3.875" x 10.875" 4" x 11.125"
Half Page, 2-Page Spread 15.625" x 5.125" 16" x 5.312" 16.25" x 5.437"
Quarter Page (Square) 3.75" x 3.75" n/a n/a
Gatefold Opening Page 7.687" x 10.5" 7.875" x 10.875" 8" x 11.125"
Gatefold Spread Inside 15.562" x 10.5" 15.75" x 10.875" 15.875" x 11.125"
Note: We reserve the right to make minor size adjustments to supplied creative as necessary for page layout.


Quarter Page:
For TRIPinfo Quarterly Digital Magazine, we take your
3.75" x 3.75" artwork and place it in a frame that
identifies your market & includes up to 10 standardized
icons to represent your various amenities & features.
1/4-Page Formatted Ad


1/8-Page Formatted:
1/8-page photo listings are produced in-house.
Copy, horizontal photo saved as TIFF at 266 dpi
with an image size of at least 1.325" square.
Include a 40-word description & contact information.
1/12-Page Photo Ad



CONTACT:
Send material to production@TRIPinfo.com. Larger files may need to be compressed.

File format or other questions? Call 770-825-0220, fax 770-825-0880 or email production@TRIPinfo.com.

Frequently Asked Questions

2. Are there 3rd Party Articles & Research about Online B2B Travel Marketing worth my time?
3. How to predict The Next Evolution of Online Travel Marketing?
11. What Travel Industry Organizations Partner with TRIPinfo?
      a. AttractionSuite
      b. Brand USA
      c. HotelPlanner.com
      d. International Festivals & Events Association (IFEA)
      e. North American Reciprocal Museum (NARM) Association

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