|
|
Savvy Competition
| › 80% of advertisers include the Internet in their marketing mix |
| |
| › 24% of budgets went to online, for B2B marketers using online media |
| |
| › 72% of U.S. population uses the Internet; 80% of U.S. Internet users have high-speed access |
| |
| › Google/Yahoo!/MSN/AOL account for 50% of U.S. searches; 30% of world searches |
| |
| › Rate of Internet ad growth increasing at 6 times print, 8 times TV & Radio |
| |
| › Effective Internet Advertising includes benefit statements & call to action |
| |
| › Search & display ads account for 60% of Internet ad spending |
Source: 2006 eMarketer, Inc.; 2006 Incisive Marketing, LLC; 2006 iEntry, Inc.
Print Page as PDF
|
|
