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USA Travel Market
1994
$417 Billion Travel Industry |
2006
$662 Billion Travel Industry |
› Travel industry sets record of $662 billion in 2006
› 145,000,000± total U.S. adult travelers in past year
› Business air travel declines to 1/3 of business person trips
› Mature travelers stay overnight longer (4.8 nights) than other age groups
› Popular activities and travel patterns among U.S. adult travelers:
» 63% Shopping - #1 travel activity
» 58% historical activities or events
» 41% attending festivals or fairs
» 30% take 5 or more weekend trips during past year
» 23% bought a travel package within past 3 years |
Sources: TIA TravelScope, 2007. ASTA, Group Leaders of America, Inc., National Tour Association, Meeting Planners International.
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