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Over 2/3 of Travel is Planned Online

Where do YOU Advertise?

1994
Media Used in Travel Planning
1994 Travel Buyers
2007
Media Used in Travel Planning
2006 Travel Buyers

Shifts in Travel Planning

› 1994: 66% of all travel planned with newspapers & magazines

› 2007: 2/3 of all travel planned online - 201,000,000 U.S. adult travelers

› Today, 64,780,000 U.S. adult travelers make travel reservations online

› 82% buy airline tickets online; 67% lodging; 40% rental cars

› 60% use search engines for maps; 53% for lodging; 45% for things to do

› Travel information sources include:
    » 43% friends & relatives
    » 39% travel agents
    » 32% travel companies
    » 21% city, state or county tourism offices

Sources: TIA Travel Trends, February 2006. Magazine Publishers Association - Media as a Source of Knowledge, 1995.



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