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Right Audience
Travel Pros Booking Volume spend 1/4 of all travel dollars: Groups + Tours + Religious + Reunions +
Sports + Students + Travel Agent Groups + Events + Weddings + Small Market Meetings + International Groups...


Audience by Segment
2016 USA Travel Market - $947.1 Billion Travel Industry

Reaching these 123,000+ volume buyers niche by niche is costly! Yet they all share the need for common
planning reference. Consolidating marketing efforts to those planning sources cuts budgets & increases ROI.


Sources
American Bus Association (ABA), American Marketing Association (AMA), Hotel Business Review, Leisure Group Travel, Meetings & Conventions, National Association of Reunion Managers, National Association of Sports Commissions, NTA Services Inc, Premier Tourism Marketing, Student Youth Travel Association, Travel Weekly, U.S. Department of Commerce - International Trade Administration, U.S. Department of Labor - Bureau of Labor Statistics, U.S. Travel Association (USTA), WeddingReport.com, .


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