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Right Results
June 2016 Multi-Media ROI Report
Actual Advertiser Sample


Thank you for making TRIPinfo your Next Generation Marketing Partner!  Our audience is Group + Tour
+ Agent + Meeting + Religious + Reunion + Event + Sport + Student + Wedding + International Planners.
Traffic is filtered to remove search engine spiders, bots & page requests not fully transmitted.


INVESTMENT
CURRENT
MONTH
CAMPAIGN
TO DATE
12-Month Wide Skyscraper w/Video on Market Page, State Attractions Table & State Lodging Table + 11 Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Ad Each Issue of Quarterly Digital Magazine + 9 Newsletter Features
Campaign Start 07/2015; $9,600 Annual Buy
$800
$9,600

IMPRESSIONS
CURRENT
MONTH
CAMPAIGN
TO DATE
TRIPinfo.com 24/7/365 Online
937
15,334
TRIPinfo Weekly Newsletter - Internet Travel Monitor
 
16,925
TRIPinfo Quarterly Digital Magazine
733
33,554
Total Impressions
1,670
65,813

CLICKS
CURRENT
MONTH
CAMPAIGN
TO DATE
Clicks to Your Website or Video
180
1,297
Click-Thru Rate
10.78%
1.97%

WHY CLICK-THRU RATE (CTR) IS IMPORTANT
Domestic Travel Display Ads average CTR = 0.05%. Your TRIPinfo CTR is 39x the industry average. Many marketers budget Cost-Per-Thousand (CPM) of Ad Impressions, assuming the industry average Click-Thru Rate. But if a medium delivers 39 times the industry average CTR, that same multiplier should apply to the CPM budget for an Engaged Audience!

TRAVEL PROFESSIONALS SPEND MORE TIME HERE THAN ANY TRAVEL SITE
~123,000 travel professionals book $227 billion/year in group/volume bookings. An average 1 in 4 use TRIPinfo.com to plan. ~30,000 TRIPinfo.com pros book $50+ billion/year... $1,500,000+ average each!
A click from a TRIPinfo.com travel pro has buying power up to ~375 times more than consumers,
who spend < $4,000/year for family vacations. Multi-media impressions boost CTR!

TRIPinfo.com utilizes respected web analytics from multiple sources - Alexa, Comcast, Compete, Quantcast & Google Analytics.
Alexa Comcast Compete issuu Quantcast Google Analytics


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What Others Say
"All 5 Regional Marketing Managers agree TRIPinfo.com (is) a great product...terrific support provided; really like ROI reports."

Tina Perry
Days Inns Worldwide
Corsica, PA
"Having monthly ROI to share is great. We appreciate everything you've done...very beneficial..."

Meredith Chase
for Mississippi Gulf Coast
Gulfport, MS
"I'm very happy with everything!"

Kalina Subido-Person
Florida's Space Coast
Cocoa Village, FL
"...one of the top 25 referring sites...if I don’t include search engines, then...top 10...pretty good considering the number of sites we are on."

Stuart Chamberlain
Visit Currituck County
Moyock, NC
"My ROI is pretty awesome."

Kristy White
Corinth CVB
Corinth, MS