Internet Travel Monitor - Marketing, Research & Tech
January 11, 2017
The Fastest Growing Online Travel Markets
Increasingly, travelers in mature and developing countries alike are going online to shop for and purchase travel. For all the world's interconnectedness, significant variation remains across travel markets, even within a single region. The shift to online booking channels continues worldwide, but a range of factors influence growth rates in individual markets, including online penetration, technology infrastructure, credit card adoption and macroeconomic conditions. Phocuswright's Global Online Travel Overview Fourth Edition provides and compares total and online travel gross bookings for six key regions (the U.S., Europe, Eastern Europe, Asia Pacific, the Middle East and Latin America), with a focus on market trends and regional highlights.
Copyright 2017 Northstar Travel Media LLC. All rights reserved. From http://www.phocuswright.com. By Cathy Walsh, Senior Research Analyst.
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