Internet Travel Monitor - Marketing, Research & Tech
June 7, 2017
Survey Finds 48% of U.S. Mobile Device Owners Know They Can Block Mobile Ads
Only 48% of U.S. mobile device owners know they can block mobile ads -- and while mobile ad blocking in the U.S. and the European Union is largely absent, in the Asia Pacific region it accounts for 94% of mobile ad-blocking growth, according to a new survey from EYEO's Adblock Plus conducted by GlobalWebIndex.
Adblock Plus said it was curious why users in Europe and North America don’t block ads on their mobile devices with the same enthusiasm they use on their laptops or desktops. The company said most people neither knew about nor used mobile ad blockers.
Among the key findings in the survey:
And seven out of 10 people who have either blocked an ad on their phone or know they can, said that they see blocking intrusive ads as a big advantage. Almost six in 10 said they considered privacy to be a benefit of blocking mobile ads; more than half said that reducing data usage was a benefit.
Adblock Plus said once people have tried an ad blocker on their phones, they’ve immediately recognized the benefits.
GlobalWebIndex surveyed 1,011 users in the U.S.: 596 women and 415 men.
Copyright 2017 MediaPost Communications. All rights reserved. From http://www.mediapost.com. By Tobi Elkin.
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