Internet Travel Monitor - Marketing, Research & TechThe International Air Transport Association (IATA) and Airlines for America (A4A) have launched a year-long global campaign related to baggage tracking with the goal of reducing mishandled bags and increasing efficiency in baggage operations.
August 2, 2017
IATA and A4A Launch Baggage Tracking Campaign as Resolution 753 Deadline Nears
The baggage tracking campaign will help airlines prepare for the Resolution 753 June 2018 implementation deadline, with a series of initiatives tailored to various stakeholders. These include regional workshops for key aviation entities and an awareness campaign for travellers.
An implementation guide developed by industry partners is also available. In addition, IATA is offering member airlines a readiness certificate to recognise them when they develop their implementation plan for R753.
“Arriving without a bag is a very frustrating experience for our customers. Over the last decade we have reduced mishandled baggage by 54% with improved processes,” said Andrew Price, IATA’s Global Head of Baggage.
“The next step is to realise the full benefits of baggage tracking to further improve performance. In the rare cases when a bag does not arrive with the passenger there will be much more information available to facilitate a quicker reunion. And the benefits don’t stop there. Tracking bags will enable proactive reporting, speed up aircraft readiness for departure, facilitate the automation of baggage processes and also reduce fraud.”
A4A Managing Director of Passenger Services Patty Edwards added: “Implementation of baggage tracking is a collaborative effort between airlines and airports to improve the passenger experience. Airlines and airports are working together to ensure the infrastructure is available to provide this enhanced service to our customers.”
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