Internet Travel Monitor - Travel Industry News

May 9, 2018

American Vacation Usage at Highest Point in Seven Years

Nearly Nine in Ten Americans Say They Haven't Seen Enough of the U.S.


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American workers took an average of 17.2 days of vacation in 2017, according to new research from Project: Time Off, jumping up nearly a half-day (.4 days) from 2016. This marks the highest level for American vacation usage since 2010 (17.5 days) and a more than full-day increase since bottoming out at 16.0 days in 2014.

While this progress may signal the beginning of a cultural shift, there is still more room for improvement as a majority of Americans (52%) left vacation time unused in 2017 (down from 54% in 2016). Further, nearly a quarter (24%) of Americans have not taken a vacation in more than a year.

The findings, from State of American Vacation 2018, also show Americans are not fulfilling their wanderlust. The majority (84%) of Americans say it is important to them to use their time off to travel. Yet workers use less than half of the vacation time they take—just eight days—to travel. It follows that a staggering nine-in-ten (86%) Americans say they have not seen enough of their own country.

"While Americans are now using more vacation time, the benefits aren't being fully realized because most workers are using less than half of their time off for travel," said Project: Time Off vice president and report author Katie Denis. "Simple and avoidable barriers to travel end up costing American workers in the long term. When we forego travel, we miss out on defining moments, experiences and memories, and end up costing our economy, too."

The 52 percent of Americans who left vacation time on the table accumulated 705 million unused days last year, up from 662 million days the year before. The increase in unused days, despite Americans taking more vacation, is attributed to employees earning more time off (23.2 days in 2017, compared to 22.6 in 2016). America's unused vacation time is a $255 billion missed economic opportunity that has the potential to create 1.9 million jobs.

Barriers to Vacation Time

While Americans rank cost (71%), children (45%), and pets (39%) as the top barriers to travel, these barriers have little impact on actual vacation usage. Respondents who agreed that cost was a top barrier take about the same amount of vacation time as average (53% leave time unused, compared to 52% overall). The same proves out with children (52% to 52%) and pets (54% to 52%).

In fact, it is work-related challenges that continue to have the most influence on Americans' ability to vacation. Employees who were concerned that taking vacation would make them appear less dedicated or replaceable were dramatically less likely to use all their vacation time (61% leave time unused, compared to 52% overall). This held true for those who felt their workload was too heavy (57% to 52%) and no one else could do their job (56% to 52%).

The Traveler's Advantage

Americans taking all or most of their vacation days to travel—or mega-travelers—report dramatically higher rates of happiness than those using little to none of their time for travel.

  All or Most Little to None Difference
Happiness with...      
  (more than 75%) (less than 25%) (% points)
Physical health and well-being 61% 39% +22
How you spend your paid time off 76% 48% +18
Your company 59% 46% +13
Personal relationships 79% 66% +13
Your job 57% 46% +11


Further, mega-travelers are getting ahead at work. More than half (52%) of mega-travelers reported receiving a recent promotion compared to Americans who use little to none (44%) of their time to travel. Mega-travelers also report a higher likelihood of receiving a recent raise, bonus, or both than those staying at home (86% to 81%).

Workcation All I Ever Wanted?

The always-on work environment has created a new trend of workcations: traveling somewhere with the intent to work remotely for all or part of the time you are away. This new trend may be just a fad with only 10 percent of Americans haven taken a workcation and a majority (70%) calling the concept unappealing. Millennials will be the driving force if workcations become more mainstream: nearly four-in-ten (39%) Millennials say they find the idea of a workcation appealing, compared to 28 percent of Gen X and 18 percent of Boomers.

Work Perks That Work

This year's study also found that some workplaces are starting to understand the benefits of a positive vacation culture. The percentage of workers who say their company's culture encourages vacation jumped five points from 2016. The research found a major split when it came to the happiness of employees at companies with encouraging cultures versus their peers at firms that are discouraging or ambivalent to vacation (72% to 42%). These employees are also much happier with their job (68% to 42%) and how much vacation time they use (77% to 51%).

"Companies are increasingly realizing that an encouraging vacation culture has the power to positively influence the bottom line," Denis added.


Copyright 2018 U.S. Travel Association. All rights reserved. From https://projecttimeoff.com.
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