Internet Travel Monitor - Marketing, Research & Tech
June 27, 2018
Travelers Losing Interest in Home-Sharing
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning.
According to MMGY Global’s Portrait of American Travelers study, which surveyed nearly 3,000 US adults that have taken at least one trip over the past 12 months, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.
Comparatively, 75% express interest in large branded hotels, while 66% are interested in suite-based properties and 61% want limited-service branded hotels.
Millennials are the age bracket most interested in home-sharing at 46%, followed by Generation X travelers at 31%, baby boomers at 22% and mature travelers at just 14%.
Some 20% of respondents say they used sharing economy accommodations at least once during the past 12 months, down from 22% in 2017, with 14% using Airbnb and 5% using VRBO or HomeAway.
Interestingly, though interest and usage are down, 27% of travelers still intend to book home shares in the future, up from 19% in 2017 and 18% in 2016. Millennials are the most likely to seek out alternative accommodations in the coming months (42%), followed by Gen Xers (22%).
According to the survey, the top three reasons travelers dislike home-sharing are because they don’t want to share vacation accommodations with strangers (71%), they prefer the locations of hotels (66%) and they don’t believe the quality of home shares matches that of hotels (50%).
Copyright 2018 North Star Travel Group. All rights reserved. From https://www.phocuswire.com.
By Jill Menze.
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