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June 27, 2018
Travelers Losing Interest in Home-Sharing
According to MMGY GlobalÕs Portrait of American Travelers study, which surveyed nearly 3,000 US adults that have taken at least one trip over the past 12 months, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016. Comparatively, 75% express interest in large branded hotels, while 66% are interested in suite-based properties and 61% want limited-service branded hotels. Millennials are the age bracket most interested in home-sharing at 46%, followed by Generation X travelers at 31%, baby boomers at 22% and mature travelers at just 14%. Some 20% of respondents say they used sharing economy accommodations at least once during the past 12 months, down from 22% in 2017, with 14% using Airbnb and 5% using VRBO or HomeAway. Interestingly, though interest and usage are down, 27% of travelers still intend to book home shares in the future, up from 19% in 2017 and 18% in 2016. Millennials are the most likely to seek out alternative accommodations in the coming months (42%), followed by Gen Xers (22%). According to the survey, the top three reasons travelers dislike home-sharing are because they donÕt want to share vacation accommodations with strangers (71%), they prefer the locations of hotels (66%) and they donÕt believe the quality of home shares matches that of hotels (50%). Copyright 2018 North Star Travel Group. All rights reserved. From https://www.phocuswire.com.
By Jill Menze. |
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