Internet Travel Monitor - Marketing, Research & TechFor all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning.
June 27, 2018
Travelers Losing Interest in Home-Sharing
According to MMGY Global’s Portrait of American Travelers study, which surveyed nearly 3,000 US adults that have taken at least one trip over the past 12 months, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.
Comparatively, 75% express interest in large branded hotels, while 66% are interested in suite-based properties and 61% want limited-service branded hotels.
Millennials are the age bracket most interested in home-sharing at 46%, followed by Generation X travelers at 31%, baby boomers at 22% and mature travelers at just 14%.
Some 20% of respondents say they used sharing economy accommodations at least once during the past 12 months, down from 22% in 2017, with 14% using Airbnb and 5% using VRBO or HomeAway.
Interestingly, though interest and usage are down, 27% of travelers still intend to book home shares in the future, up from 19% in 2017 and 18% in 2016. Millennials are the most likely to seek out alternative accommodations in the coming months (42%), followed by Gen Xers (22%).
According to the survey, the top three reasons travelers dislike home-sharing are because they don’t want to share vacation accommodations with strangers (71%), they prefer the locations of hotels (66%) and they don’t believe the quality of home shares matches that of hotels (50%).
Copyright 2018 North Star Travel Group. All rights reserved. From https://www.phocuswire.com.
By Jill Menze.
To view the Internet Travel Monitor Archive, click https://www.tripinfo.com/ITM/index.html.