Internet Travel Monitor - Marketing, Research & Tech
July 11, 2018
New Research Identifies Top Safety Concerns for Women Travelers
Nearly 7 in 10 (69 percent) U.S. travel buyers believe that female travelers generally face greater risk when traveling for business, according to new research released today by the Global Business Travel Association (GBTA), in partnership with WWStay. Additionally, 61 percent feel it is very important to consider female safety when implementing risk management programs.
Travel to certain countries/cities, sexual harassment and assault or kidnapping were reported as the top safety concerns for women travelers.
“While this research revealed travel buyers are concerned about female business traveler safety, only 18 percent of travel policies specifically address female safety,” said Christle Johnson, GBTA president. “As an industry we need to do more to ensure the safety of our female road warriors, especially as women make up an ever-increasing amount of our business traveler population.”
“We are proud to partner with GBTA on this important research,” said Shobha Shankar, WWStay Co-Founder and COO. “As a long-time advocate and leader in addressing female safety, WWStay has vetted our global list of serviced apartments and have made changes in our technology to highlight those that meet a certain set of criteria with female traveler safety in mind. We hope that this study raises awareness of risks to female travelers, provides the attention these issues deserve, and results in changes and improvements by both the buyer and supplier communities.”
Most travel buyers (61 percent) believe it is important to consider female safety when selecting lodging providers. In fact, 63 percent believe the location of lodging is a concern when women travel for business and 54 percent say the type of lodging is also a concern. Despite this, less than half (44 percent) say their companies recommend female-friendly lodging rooms (i.e. double locks, 3rd floor or higher and 24-hour security).
Duty of Care Fast Facts
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