Internet Travel Monitor - Marketing, Research & Tech
September 5, 2018
Red Roof Inn® Named Best Budget Hotel Brand in the U.S. By USA Today® Readers
Red Roof® has won the coveted Reader's Choice Award two years in a row
USA Today readers have spoken, and they've named Red Roof Inn®, Best Budget Hotel Brand in America for the second year in a row. This is the overall third win for Red Roof®; the company won in 2017 and 2014. Citing the brand's hotels for their affordability and comfortable rooms, readers chose Red Roof over competitors including Best Western, Hyatt Place, Holiday Inn Express and Hampton by Hilton in USA Today's 10Best Readers' Choice Awards poll.
"Selected as the number one Budget Hotel Brand by USA Today readers for the second consecutive year is an honor for us and confirms that our strategy of putting guests wants and needs first will always have winning results," says Andrew Alexander, President, Red Roof. "We are obsessive listeners at Red Roof and guest feedback is integral to how we conduct business which in turn has led to continued guest satisfaction and loyalty."
The 10Best Readers' Choice Travel Awards are chosen from 20 nominees designated by a panel of travel experts including USA Today editors, editors from 10Best.com as well as travel authors, writers and marketers. The contest allows readers to then vote online for one nominee per category, per day. The results are calculated and tabulated, culminating in the 10Best. USA Today is the nation's largest newspaper.
USA Today readers who voted for Red Roof as their favorite budget hotel brand are familiar with Red Roof's attributes, providing guests with consistent, high quality experiences at an affordable price and the amenities they want and need while traveling including Fast. Free. Verified. Wi-Fi.™, a pet-friendly policy at no additional cost and the richest-in-class hotel loyalty program, RediCard®.
Copyright 2018 Red Roof Inn. All rights reserved. From https://www.redroof.com.
To view the Internet Travel Monitor Archive, click https://www.tripinfo.com/ITM/index.html.