Internet Travel Monitor - Industry NewsKey Points:
November 14, 2018
The State of American Travel - 2018
Consumer insights on vacationing, transportation, accommodation and more
This poll was conducted from June 04-05, 2018, among a national sample of 2,202 Adults. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
BRAND INTELLIGENCE TRACKING
On a daily basis, Morning Consult Brand Intelligence surveys Americans on over 1,800 brands and products. The brand tracking data in this report is the result of aggregated daily surveys from May 13, 2018 to June 13, 2018. Each brand was surveyed 6,000 times during that time frame, with the exception of Best Western which was surveyed 2,000 times and Southwest Airlines which was surveyed 16,000 times.
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