Internet Travel Monitor - Industry NewsThe results of a recent Travel Leaders Group consumer travel trends survey suggest 2019 is going to be another boon year for the travel industry. More than 3,500 consumers participated in the survey and a whopping 96 percent indicated they intend to travel for vacation in the coming year with nearly 90 percent stating they will take the same or more trips in 2019. The overwhelming majority (76 percent) are planning at least two or more leisure trips next year with 36 percent indicating their travels, at least in part, involve solo trips.
January 2, 2019
No Slowing Down for Vacation Travel Among North Americans, According to Latest Consumer Travel Trends Survey
More than a third of consumers occasionally vacationing solo
"The desire to travel among North Americans is stronger than ever with an increasing focus on authentic, memorable experiences," said Travel Leaders Group CEO Ninan Chacko. "Across our network of more than 52,000 travel advisors, we are seeing increasing interest in specialty travel such as culinary-focused, heritage journeys and bucket list destinations. Further, many people are not willing to forgo vacations because they have no one to travel with or, in many cases, simply prefer to travel on their own. We are seeing a rise in solo travel and our advisors and travel supplier partners are stepping up and catering to that demand with tailored trips for the solo traveler," Chacko added.
Topping the list of U.S. destinations consumers are most interested in traveling to in 2019 is Hawaii, followed by Alaska and California. The full top 10 in order is:
Among solo travelers, the top five U.S. destinations they are most interested in traveling to in 2019 are:
Among solo travelers, the most popular method of traveling (cited by 40 percent of solo travelers) is to travel and explore independently while 25 percent indicated they prefer to join an organized group journey when traveling solo. Thirty-five percent of solo travelers like to participate in one or more guided tour experiences while traveling.
“There are clearly varying preferences among solo travelers,” said John Lovell, CTC, President of Travel Leaders Network and Leisure Group. “There are those who are highly independent and strongly prefer to explore on their own with a less structured itinerary. Others prefer the comfort and camaraderie of a group journey such as a SinglesCruise.com voyage or an escorted tour. Many of our travel advisors specialize in solo travel and can help consumers traveling solo identify the best vacation option based on their preferred travel style.”
Copyright 2019 Travel Leaders Group. All rights reserved. From https://www.travelleadersgroup.com.
To view the Internet Travel Monitor Archive, click https://www.tripinfo.com/ITM/index.html.