Internet Travel Monitor - Marketing, Research & TechBusiness travelers are hitting the road to work, but increasingly staying there for leisure, according to a new survey by Great Hotels of the World (GHOTW). Bleisure, the trend of extending a business trip into a leisure one, is a rapidly growing trend, especially among frequent travelers who take five or more trips a year, according to the poll. One key takeaway: 75% of respondents extended business trips for leisure purposes in the past year, in most cases multiple times.
March 6, 2019
The Results Are In: 75% of Business Travelers Want to Extend Their Stay for Leisure
According to Great Hotels of the World's Bleisure Travel Survey
Behind this trend of turning what was once a purely professional trip into a pleasurable one is a more mobile workforce of Millenials, GenXers and Baby Boomers who are often at least partially home-based, and have more flexibility in their working lives than they did just a decade ago. On their business travels they want to take advantage of their stay to enjoy a mini vacation and discover the destination they're staying in, says GHOTW research.
"Business travelers are drawn to extend their stay when they can find properties that offer both excellent business amenities in addition to perks not found in smaller, boutique hotels - this is the best of both worlds," states GHOTW CEO Pedro Colaco.
Great Hotels of the World, one of the world's leading hospitality representation companies for upscale and independent hotels around the globe, is uniquely positioned to host the bleisure market at its thoughtfully curated collection of more than 60 upscale luxury hotels. GHOTW commissioned this bleisure survey to discover more about leisure-seeking business travelers.
Here are some highlights from GHOTW's first Bleisure Survey:
Overall Travel Trends
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