Group Travel Pros Spend More Time on TRIPinfo Than Any Travel Site

Right Results

June 2017 Multi-Media ROI Report
Actual Advertiser Sample

Thank you for making TRIPinfo your Next Generation Marketing Partner! Our audience is Group + Tour + Agent + Meeting + Religious + Reunion + Event + Sport + Student + Wedding + International Planners. Traffic is filtered to remove search engine spiders, bots & page requests not fully transmitted.

INVESTMENT
CURRENT
MONTH
CAMPAIGN
TO DATE
12-Month Wide Skyscraper w/Video on Market Page & Map Page + Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Ad Each Issue of Quarterly Digital Magazine + 6 Newsletter Features
Campaign Start 07/2016; $6,900 Annual Buy
$575
$6,900

IMPRESSIONS
CURRENT
MONTH
CAMPAIGN
TO DATE
TRIPinfo.com 24/7/365 Online
1,294
17,832
TRIPinfo Weekly Newsletter - Internet Travel Monitor
1,198
12,825
TRIPinfo Quarterly Digital Magazine
607
10,555
Total Impressions
3,099
41,212

CLICKS
CURRENT
MONTH
CAMPAIGN
TO DATE
Clicks to Your Website or Video
116
1,245
Click-Thru Rate
3.74%
3.02%

WHY CLICK-THRU RATE (CTR) IS IMPORTANT
Domestic Travel Display Ads average CTR = 0.05%. Your TRIPinfo CTR is 60x the industry average. Many marketers budget Cost-Per-Thousand (CPM) of Ad Impressions, assuming the industry average Click-Thru Rate. But if a medium delivers 60 times the industry average CTR, that same multiplier should apply to the CPM budget for an Engaged Audience!

TRAVEL PROFESSIONALS SPEND MORE TIME HERE THAN ANY TRAVEL SITE
~123,000 travel professionals book $227 billion/year in group/volume bookings. An average 1 in 4 use TRIPinfo.com to plan. ~30,000 TRIPinfo.com pros book $50+ billion/year... $1,500,000+ average each! A click from a TRIPinfo.com travel pro has buying power up to ~375 times more than consumers, who spend < $4,000/year for family vacations. Multi-media impressions boost CTR!

TRIPinfo.com utilizes respected web analytics from multiple sources - Alexa, Comcast, Compete, Quantcast & Google Analytics.
Alexa Comcast issuu Quantcast Google Analytics