Right Results

January 2018 Content Marketing & ROI Report
Actual Advertiser Sample

Our audience is Group + Tour + Agent + Meeting + Religious + Reunion + Event + Sport + Student + Wedding +
International Planners. Traffic is filtered to remove search engine spiders, bots & page requests not fully transmitted.

INVESTMENT
CURRENT
MONTH
CAMPAIGN
TO DATE
12-Month Wide Skyscraper, Mobile Adhesion Banner & Video on State Page, Market Page, Attractions Page, Meetings Page & Festivals Page + Text Ads on Market, Tables, Tour Index & Video Index + Full-Page Ad Each Issue of Quarterly Digital Magazine + Newsletter Features
Campaign Start 02/2017;  $17,100 Annual Buy
$1,425
$17,100
FEATURED CONTENT MARKETING
Home Page Display Bonus:
February 2017
Weekly Email Newsletters:
01/10/18, 12/13/17, 11/15/17, 11/08/17, 10/25/17, 10/04/17, 09/13/17, 08/30/17, 08/16/17, 08/09/17, 07/19/17, 06/28/17, 06/14/17, 05/31/17, 05/24/17, 04/19/17, 03/29/17, 03/08/17, 03/01/17, 02/15/17
Quarterly Digital Magazines:
TRANSPORTATION, SPORTS, SHOPPING, MEETINGS
IMPRESSIONS DATA
CURRENT
MONTH
CAMPAIGN
TO DATE
TRIPinfo.com 24/7/365 Online
7,009
94,523
Weekly Newsletters
1,114
21,901
Quarterly Digital Magazines*
280
7,877
Total Impressions
8,403
124,301
CLICKS DATA
CURRENT
MONTH
CAMPAIGN
TO DATE
Clicks to Your Website or Video
237
2,609
Click-Thru Rate
2.82%
2.10%
WHY CLICK-THRU RATE (CTR) IS IMPORTANT
Domestic Travel Display Ads average CTR = 0.05%. Your TRIPinfo CTR is 42x the industry average. Many marketers budget Cost-Per-Thousand (CPM) of Ad Impressions, assuming the industry average Click-Thru Rate. But if a medium delivers 42 times the industry average CTR, that same multiplier should apply to the CPM budget for an Engaged Audience!
TRAVEL PROFESSIONALS SPEND MORE TIME HERE THAN ANY TRAVEL SITE
~123,000 travel professionals book $227 billion/year in group/volume bookings. An average 1 in 4 use TRIPinfo to plan. ~30,000 TRIPinfo.com pros book $50+ billion/year... $1,500,000+ average each! A click from a TRIPinfo travel pro has buying power up to ~375 times more than consumers, who spend < $4,000/year for family vacations. Multi-media impressions boost CTR!

*ISSUU now reports real Impressions for Digital Magazines -- more detail than Distribution.

TRIPinfo utilizes respected web analytics from the following sources:
Alexa Comcast issuu Quantcast Google Analytics