Internet Travel Monitor - Industry News

November 15, 2017

RezSystem & Form Alliance

Alliance joins marketing and technology powerhouses

LOS ANGELES, CA -, the leading information and planning site for Travel Professionals, and RezSystem, the fast-growing provider of online inventory and reservation systems for attractions, announce a technology and marketing alliance.

The alliance will provide attractions participating in partnership with special pricing and "links" to RezSystem live inventory system. RezSystem users will benefit from full integration with the website and its more than 40,000 unique monthly visitors that plan and book $50+ billion in annual travel sales. Statistics show that site visitors that can link to an online inventory and reservation system are as much as 19 times more likely to actually make a purchase, turning planners into buyers. The value for participating attractions will increase sales because of online purchasing ability and the large number of travel buyers who will be exposed to their product.

RezSystem leading-edge technology helps the largest players in the industry better manage their business, and its affordable pricing allows for the smallest attractions to easily get online—all with no annual contract or monthly minimum! Group booking ability empowers travel pros and avoids phone calls or RFP submissions to busy sales staff. clients benefit from RezSystem leading-edge technology & low pricing. The alliance includes joint marketing efforts to align with Attractions, Destination Marketing Organizations, and Industry Associations.

The alliance provides special benefits for attractions as survey after survey shows the greatest challenge faced by attractions is getting prospects to know about their attraction, and book it. has the leading site traffic and advertising programs for attractions to drive that traffic. By linking to RezSystem Inventory and Reservation system up to 19 times more website visitors will book tours and excursions.

The presidents of both companies put the alliance together, each of whom are recognized as leading edge entrepreneurs in their industries:

Mark Browning has been one of the industry's most creative and cutting-edge leaders for over 20 years. He founded, which became and has maintained being the leading B2B travel professional reference, as Travel Professionals spend more time on than any travel site. These Travel Professionals plan $50+ billion in annual volume bookings.

Lee Rosen, president of RezSystem, founded TRAMS which went on to become the leading provider of technology for Travel Agents and agencies providing technology solutions for over 60,000 travel agents. Rosen sold TRAMS to Sabre, where he went on to run Sabre Leisure Worldwide before leaving and creating RezSystem. Rosen has been recognized by many groups for his automation and industry contributions, including being named Travel Industry Executive and Educator of the Year by Tour & Travel News.

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