Internet Travel Monitor - Marketing, Research & Tech

January 4, 2017

Explore Fairbanks Launches New Responsive Website

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Explore Fairbanks launched its new responsive website at 5p.m. on December 15, 2016. The website includes Fairbanks, North Pole, Denali, and Alaska’s Interior and Arctic. The aurora borealis and midnight sun, natural wonders that are fundamental to Fairbanks and the region, are predominately featured throughout the new site. The contemporary site is responsive across all platforms and devices including mobile, tablet and desktop.

The one-of-a-kind navigation bar, designed to look, move and change colors like the actual aurora borealis, also known as the northern lights, is the centerpiece of the design elements. In addition to an abundance of photography, the website also features an interactive regional map, a calendar of events, integrated social media, a blog and a brand new video entitled “How to Dress for Winter.”

Explore the Area, also on the navigation bar, is a comprehensive category that highlights the many distinctive characteristics of the region including: Seasonal Explorations, Local Destinations, Sports and Outdoor Recreation, as well as Travel and Insider Tips. The site is designed to give potential visitors a portal into life in the far north and encourage year-round visitation.

More than 400 tourism and related businesses are listed in the following categories: Things to Do, Places to Stay, Restaurants and Shopping, and Planning Tools. Searchable business partner listings are embellished with photography, videos and a local map. Also available is a new link for booking, lodging, activities and tours.

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