Internet Travel Monitor - Industry News

February 15, 2017

CityPASS Launches New York C3, a Customized Approach to Visiting the Very Best Big Apple Attractions

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CityPASS, the company that specializes in packaging discounted admission to the most iconic attractions in 12 North American destinations, recently announced the debut of New York C3®, a mobile pass concept that allows a more customized approach to vacation planning.

CityPASS booklets typically contain a set number of attraction admission tickets that visitors can use over a period of nine consecutive days (14 days for Southern California CityPASS admission cards). The New York C3 mobile pass puts a slightly different spin on this popular concept. It allows users to select any three attractions from a curated list of 10 must-see New York City sights:

The Empire State Building Experience
Top of the Rock® Observation Deck
American Museum of Natural History
9/11 Memorial & Museum
Statue of Liberty and Ellis Island
The Metropolitan Museum of Art
Circle Line Sightseeing Cruises
Intrepid Sea, Air & Space Museum
Guggenheim Museum
Hornblower Sightseeing Cruises

“As always, we've handpicked the very best attractions to showcase on the pass,” explained Megan Allen, CityPASS president and CEO. “C3 is ideal for shorter-stay visitors who don't have time to squeeze in all of New York City's top spots, as well as repeat visitors who have experienced New York before and have a shorter list of must-see attractions and travelers who want a customized vacation experience.”

Unlike the original New York CityPASS ticket booklet, New York C3 isn't a booklet at all. Available for purchase only through, it's a mobile pass that travelers carry on their smartphones. (Those without smartphones can opt to print out a voucher containing the barcode for their C3 purchase.) The visitor then uses that barcode to visit three top Big Apple attractions. The selected sights can be visited in any order and do not need to be identified at the time the pass is purchased.

The New York C3 mobile pass costs $74 for adults and $54 for children, age 4-12. Visitors using the pass save up to 25 percent off the cost of purchasing individual admission tickets. Each pass is valid for nine consecutive days, starting with the first day of use.

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