Internet Travel Monitor - Marketing, Research & TechFirst-quarter digital advertising earnings in the United States this year marked the highest ever, rising 23% to $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released Wednesday by the Interactive Advertising Bureau (IAB).
June 21, 2017
IAB: First-Quarter U.S. 2017 Digital Advertising Hits $19.6B
The increase, demonstrated by the numbers prepared by PricewaterhouseCoopers US, marks the seventh consecutive first quarter to have double-digit year-over-year growth.
In fact, the $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry’s strongest quarter on record, which was $21.6 billion in the fourth quarter of 2016.
“These figures reflect marketers’ ongoing commitment to invest in digital,” said Chris Kuist, SVP of research and impact, IAB, in a prepared statement. “This steady growth is a direct result of interactive advertising’s power to reach consumers where they are spending more and more of their time — on connected screens.
”The full report is issued twice yearly, and top-line quarterly estimates are issued for the first and third quarters, per the IAB.
Copyright 2017 MediaPost Communications. All rights reserved. From http://www.mediapost.com. By Laurie Sullivan.
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