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Internet Travel Monitor - Marketing, Research & Tech

June 28, 2017

Houston Airports to Be First Airports in the World to Debut Cutting-Edge Wayfinding Technology

George Bush Intercontinental Airport and William P. Hobby Airport will be the first airports in the world with the turn-by-turn wayfinding technology that doesn’t require downloading a separate app to smart devices


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Finding your way around Houston’s airports will be as simple as checking your smart phone when a new way-finding application is launched on the Houston Airport System’s award-winning fly2houston.com website this month.

Working with San Francisco-based company LocusLabs, George Bush Intercontinental Airport (IAH) and William P. Hobby Airport (HOU) will be the first airports in the world with the turn-by-turn wayfinding technology that doesn’t require downloading a separate app to smart devices.

Once in place, passengers can easily access the interactive map technology from any device or browser, whether the device is mobile, desktop or tablet. The easy navigation tool provides “transit path” directions that will take the user from their originating point to their destination with the most direct and efficient path possible. LocusLabs has named this product “LocusMaps Online.”

Both graphic and text directions are provided and each step of the path has turn-by-turn points listed, as well the estimated time it will take to walk to the destination. As important, it offers searchable navigation, with location information and search terms for points of interest including gates, ground transportation, ticket kiosks, shops, restaurants, security checkpoints, and more.

“For the Houston Airport System, the accessibility of this new technology is as exciting as being chosen as pilot airports for its launch,” said Kathleen Boyd, Head of Marketing for the Houston Airport System. “The fact that there is no app necessary — that travelers at our airports can use it simply by going to fly2houston.com on their smart device — offers another powerful and valuable tool to our customers, who already use our passenger journey-focused award-winning website to find a wide variety of information and services on a daily basis. It is another step towards meeting our strategic objective to “Make Our Passengers Happy.”

The fly2houston.com website has earned accolades from industry leaders and customers since its re-imagined makeover a year ago. This new technology enhances its passenger journey-focused approach with faster and easier feed updates, providing users with more real-time updates on airport services and amenities as well as up-to-the-minute updates on the airport footprint and points of interest information.

Airport maps are some of the most-visited pages on the fly2houston.com website, and with the new technology providing precise navigation throughout both airports — as well as a search engine that can provide information on shopping, dining, gate location and more, this ground-breaking technology advances the Houston Airport System’s goal of providing the most complete and useful information possible to passengers at both airports.


Copyright 2017 Houston Airport System. All rights reserved. From http://www.fly2houston.com.
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