Internet Travel Monitor - Marketing, Research & Tech

February 14, 2018

Many Users Will Stop Viewing Content That's Slow to Load

Latency remains a burden to video advertising

Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry's biggest scourges.

Nearly 80% of the 1,011 US adults Adobe surveyed in December 2017 said that if a piece of content takes too long to load, they will either stop viewing it altogether or switch to a different device. Survey respondents expressed more sensitivity toward slow loading times than they did to other issues, like broken links or content not displaying properly on a device.

Action Taken by US Digital Device Users After Experiencing Problems When Viewing Content

Copyright 2018 eMarketer inc. All rights reserved. From https://www.emarketer.c. By Ross Benes.
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