Internet Travel Monitor - Marketing, Research & Tech
May 16, 2018
U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016
Digital ad spending set a new record in 2017 -- topping $88 billion, an increase of 21% from 2016, according to the just-released IAB Internet Advertising Revenue Report.
Much of the growth was fueled by the expansion of mobile usage and advertising.
Mobile now represents a 57% share of the total digital advertising pie in the U.S. marketplace.
Total mobile ad spending reached $49.9 billion in 2017 -- an increase of 33% from 2016.
Other highlights include:
Copyright 2018 MediaPost Communications. All rights reserved. From https://www.mediapost.com. By Joe Mandese.
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