Internet Travel Monitor - Marketing, Research & Tech

July 11, 2018

Core Metrics of the U.S. Traveler
More Americans traveled for leisure in 2017 than in any other year, surging ahead of its 2015 peak. Pushed by a strong economy, over 70% of the U.S. online population took a leisure trip in 2017, bringing in a new group of travelers compared to previous years. This jump in leisure travel suggests rising consumer confidence, particularly among Americans with household incomes less than US$50K and middle-income earners earning $75-$100K.

U.S. Leisure Travel Incidence

The increase in travel in 2017 has implications beyond the movement of people. More lower-income and casual travelers contributed to a lower average travel spend compared to 2016. Similarly, impacts were seen in international leisure travel incidence, duration of trips as well as the age groups most likely to travel internationally.

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