Internet Travel Monitor - Marketing, Research & TechVirgin Group Founder Sir Richard Branson and Virgin Voyages President and CEO Tom McAlpin announced that Virgin Voyages is officially open for business, with the company's first ship, Scarlet Lady, now open for bookings for her inaugural season, with voyages departing from April 1 through October 21, 2020 now on sale.
February 20, 2019
Virgin Voyages Sailings Now Open for Bookings
Virgin Voyages will provide an exclusive experience to be featured on all Scarlet Lady Caribbean Sailings - The Beach Club at Bimini
Virgin Voyages will offer a cheeky and cheerful approach to service, as well as an inclusive approach to sea travel that removes pesky add-ons. Its Sailors will enjoy free food at the 20+ eateries onboard, free group fitness classes, no gratuities or service charges, free Wifi and free basic beverages like soda, teas, and drip coffee, as well as still and sparkling water.
"At Virgin Voyages we are going beyond just great design, to defy and redefine luxury to be rebellious luxe," said Tom McAlpin, President and CEO of Virgin Voyages. "This new luxury is about knowing you are taken care of, that you're never being nickel and dimed, and what you want, even some of the things you didn't know you wanted, are already taken care of for you."
In conjunction with opening bookings for sale, Virgin Voyages revealed that all voyages will feature The Beach Club at Bimini, a Virgin Voyages experience in Bimini, Bahamas. There, Sailors can enjoy an epic beach day and/or explore the island flavor and culture of Bimini and its turquoise blue waters.
While on ship, Virgin Voyages Sailors will have the opportunity to choose from a festival-like lineup of all-new completely original Events & Gigs developed by some of the world's most-talked about producers, directors and artists in the expansion of the company's Creative Collective.
The Beach Club at Bimini
A cornerstone of every voyage will be The Beach Club at Bimini, where sailors can feel the sand in their toes in a stylish setting with white-sand and crystal clear waters and programming that will rival the best beach clubs in Ibiza and Saint-Tropez.
Just a short transfer from the pier, The Beach Club at Bimini features natural materials and soft earth tones that organically blend into the seascape. The Beach Club at Bimini will overlook the ocean and cascade down to the sea with an expansive lagoon-style pool as the central anchor of the club.
In the spirit of Vitamin Sea, the brand's ethos of well-being, there will be moments of retox and detox throughout the day. Sailors will find areas of high energy and quiet spots for complete relaxation and introspection. Mornings at The Beach Club at Bimini will begin with yoga and meditation as Sailors enjoy the sounds of the ocean. The energy at The Beach Club at Bimini will be gradually amplified as the day progresses and turned back down as dusk settles in. Sailors will reach the high point of the day by the afternoon where DJ-led pool and flotilla parties will be center of the action. The night's energy will wind down with a beach bonfire to close out the evening with an acoustic musical performance.
With music at the heart of the Virgin brand, Virgin Voyages will carefully curate the soundtrack for The Beach Club at Bimini, with seven-time Grammy-Award-winning artist and producer Mark Ronson named founding DJ, where he will be among the first talent to grace the turntables. Ronson will have four performances in 2020, with specific performance dates to be announced soon.
The Beach Club will also have complimentary food that is thoughtfully sourced. Its locally inspired menus will serve up island favorites such as conch and mango salad, banana leaf-wrapped queen snapper, Bahamian rum cake and more. As Sailors start to explore the club they will be pleased to discover creative social spaces with hammock groves and six bars where Sailors can congregate in groups of friends. Those looking for a home base for the day can enjoy the many beach loungers, or opt for a more private place to cuddle up, with beach-side and poolside cabanas available for rent. The Beach Club at Bimini will also feature active areas for watersports and beach play.
Sailors staying in RockStar Suites will have their exclusive slice of paradise at The Beach Club at Bimini, with a dedicated bar, complimentary food service, an outdoor terrace lounge, sun loungers and beach cabanas.
Sailors looking to explore the island of Bimini will have ample opportunities to do so in this off-the-beaten path tropical destination. The island is a beach-lovers paradise with welcoming and warm residents. It was a known favorite of author Ernest Hemingway, who described it as "like the end of the world." This intimate seven-mile island offers extraordinary sea experiences such as boating, snorkeling, and even wreck diving, with the SS Sapona just a few miles off the coast of the southern part of the island.
Scarlet Lady will feature a festival of choice in entertainment made up of bespoke intimate and authentic Events & Gigs created exclusively for Virgin Voyages, with the goal of providing Sailors with an alternative perspective on the world and play that ignites the spirit within. Sailors won't just sit and watch shows, they may be asked to participate with the cast or become immersed in the world of the performance. In keeping with Virgin Voyages' rebellious nature, the company will have no traditional cruise director on board the ship, and instead will have a dynamic group of individuals dedicated to making "Happenings" around the ship completely epic.
From modern takes on classic stories, to interactive dance parties and off-the wall participatory acts, the experiences will break down the fourth wall and push the boundaries of traditional stage performances. Virgin Voyages' entertainment goes beyond Broadway with first run experiences that have never been seen before on land or at sea.
Copyright 2019 Virgin Voyages. All rights reserved. From https://www.virginvoyages.com.
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