September 29, 2021
3 Key Behaviors of Gen Z Travelers
Compared to their predecessors, Gen Z consumers have an even deeper affinity for, comfort with, and adaptability to all things tech (and the ever-evolving changes which accompany that).
On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. According to Phocuswright's latest travel research report Gen Z Travelers: A Breed of Their Own, of all age groups, travel's priority level is the lowest among Gen Z; still, 43% consider travel a high or top priority.
3 key behaviors of Gen Z travelers
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