The in-destination industry, which comprises day tours, activities, attractions and related leisure experiences, has endured significant change over the past several years. Travel experiences remain highly popular, but changing regulation, policy and consumer demands in challenging environments have reshaped the market. Recovery has been highly variable post-pandemic, with a range of factors painting a complex picture for returns to growth.

Here are 5 things to know from Phocuswright’s recent travel research report Travel Experiences: Operator and Consumer Trends, part of a joint research project with Arival that provides insights and forecasting for the in-destination industry.