The overwhelming majority of U.S. adults (85%) are expecting to travel this summer, taking even more vacation time than they did in 2021: nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer. Driving in personal vehicles is the leading choice for getting to summer vacation destinations.
These are key findings from "OOH Consumer Insights and Intent – Q1 2022," a new research report from the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH media ecosystem, conducted in partnership with The Harris Poll.
At the same time, 80 percent of workers expect to be commuting in spring of 2022, rising to 84 percent by summer 2022, and by that time most (64%) anticipate going to the office five days a week.
Americans are increasingly comfortable traveling by all modes of transportation, especially Urbanites and Millennials. Sixty-nine percent of the public feels safe flying given the pandemic – up from 59% last April – while 67% feel the same about trains. In addition, nearly two-thirds of U.S. adults feel comfortable using ride shares and taxis (62% / 61%) – both up significantly from April 2021.
"These findings confirm the good news that Americans are ready to get out and about," said John Gerzema, CEO, The Harris Poll. "Whether they are on-the-road, on public transit or flying, all modes of transportation will be seeing an uptick and OOH is an excellent way to gain mindshare and drive action."
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