Easter is a big consumer holiday that rakes in billions and gives Americans toothaches on an annual basis. In fact, 80% of Americans will celebrate the holiday this year, and consumers are expected to spend nearly $25 billion, according to the National Retail Federation. Outside of this consumerism, though, Easter is an especially important day for Christians everywhere.

Some Americans will feel the Easter spirit more than others, depending on where they live. To identify those areas, WalletHub compared the 100 largest cities based on 11 metrics that speak to an ideal Easter celebration. Our metrics range from candy and chocolate stores per capita to the city’s Christian population.

Best Cities for Easter

1.	Birmingham, AL	11.	Honolulu, HI
2.	Pittsburgh, PA	12.	Cincinnati, OH
3.	New Orleans, LA	13.	Cleveland, OH
4.	Las Vegas, NV	14.	Sacramento, CA
5.	Buffalo, NY	15.	Miami, FL
6.	Orlando, FL	16.	Long Beach, CA
7.	Atlanta, GA	17.	Bakersfield, CA
8.	El Paso, TX	18.	Tampa, FL
9.	St. Louis, MO	19.	St. Paul, MN
10.	Albuquerque, NM	20.	Scottsdale, AZ

Easter Facts & Stats – Church, Candy & Cash

• $25 Billion: Total Easter-related spending expected in 2026 ($196 per person celebrating).


• $$3.5 Billion: Projected Easter spending on candy.


• $$49,000: Price of the world’s most expensive chocolate Easter bunny.


• $77%: Share of people who eat chocolate bunnies’ ears first.

In-Depth Look at the Best Places for Easter

Birmingham, AL

Birmingham, AL, is the best city for Easter, largely due to the fact that it’s a very Christian city. It has the most churches per capita, and over 52% of the population is Christian, the sixth-highest rate in the country. There are lots of choices when it comes to Good Friday and Easter Sunday services as a result.

On top of that, Birmingham has a lot of flower and gift shops per capita, allowing people to spruce up their celebrations.

Pittsburgh, PA

Pittsburgh is the second-best city for celebrating Easter, in part because it has some of the most churches per capita and a very high share of the population identifying as Christian, so there’s a lot of people celebrating and plenty of places for them to worship.

The Steel City also has some of the most candy shops per capita and a high number of chocolate shops per capita, so it’s easy to sweeten the celebration. Pittsburgh also has some of the most flower and gift shops per capita, so decorating is easy, and it offers some of the most affordable restaurant meals for two.

New Orleans, LA

New Orleans, LA, is the third-best city for celebrating Easter, boasting some of the the highest number of churches per capita and the second-highest share of the population identifying as Christian, at over 58%.

New Orleans also has the second highest number of Brunch Restaurants per Capita and 12th-most candy shops per capita. In addition, the city has the 17th-highest number of flower and gift shops per capita. Together, these strengths make New Orleans especially well-suited for Easter celebrations, offering plenty of options for festive dining, sweet treats, and thoughtful gifts.