September 26, 2018

Boomers Beating Millennials in Travel Spend

While baby boomers (ages 54-72) may no longer be the largest demographic in the U.S. (that distinction now belongs to millennials), they have more disposable income and more time to spend on travel than any other generation. These qualities, along with their strong appetite for new experiences, make boomers an attractive segment for a range of travel marketers.
Phocuswright Chart: Average Annual Spend on Travel Components by Generation

Boomers have been a consistent traveling demographic that is more likely to value travel over a number of other discretionary purchases compared to millennials. Sixty-six percent of U.S. boomers took at least one leisure trip in 2017, the highest percentage in the last five years. As more boomers retired from 2015 to 2017, they spent more consistently and traveled just as frequently than younger generations in that same time period.

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Analyst: Phocuswright Research.

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