Visitors to the USA will now be able to explore the country in their own way as they generate custom roadtrips, discover iconic destinations, gain answers to real-time travel questions and build end-to-end itineraries that match their exact interests, all in mere moments.


"The United States has so many iconic destinations worth visiting, but there are also a lot of beautiful places to see along the way," said Andy Moss, Co-founder and CEO of Mindtrip. "By partnering with Brand USA and integrating Mindtrip's AI solution into their website, we are making it easy for travelers to experience the most memorable getaways that are bound to drive conversation for years to come."

When a visitor begins to plan a trip on the America the Beautiful website, the website will be able to answer any question they may have about the country using conversational AI. The website can also provide a personalized itinerary replete with vibrant photos and interactive maps for each point of interest. These itineraries can be highly specific—for example, someone interested in camping in Yosemite might be guided to explore El Capitan and Cathedral Rocks as well. Or someone who is interested in culinary journeys, can be pointed to off the beaten path or locals only restaurants throughout the country. Each itinerary includes geographical distances and thoughtfully plotted suggestions to help travelers avoid unnecessary zig-zagging, making it easier to maximize their time exploring the United States.

Once an itinerary is created, visitors will have the ability to share their plans with family and friends, prompting collaboration and providing Brand USA with a new and organic way to engage with additional consumers who might be interested in further exploring the country.

"AI trip planning represents a pivotal shift in how we connect with travelers – meeting them where they are, with the personalized, intuitive support they now expect," said Janette Roush, SVP, Innovation and Chief AI Officer of Brand USA. "We are thrilled to partner with Mindtrip and bring this capability to the masses in ways that showcase the rich diversity of U.S. destinations, making them more accessible, more inspiring, and more aligned with how people actually plan their journeys today."

To ensure the website is easily understandable to visitors outside of the U.S., Mindtrip has translated everything across the Brand USA site into six specific languages including, English, Japanese, Korean, Portuguese, Spanish and French. Translation touches every point, from the site's user interface, point of interest pages, and more.