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January 23, 2019
CLIA Travel Agents Cite River Cruises As a Trend Appealing to 'New to Cruise' Travelers
Latest Cruise Lines International Association (CLIA) Travel Agent Cruise Industry Outlook Report also Uncovers Latest Top Cruise Destination and Cruise Travel TrendsAccording to the latest Travel Agent Cruise Industry Outlook Report, river cruises are currently one of the hottest trends in the cruise industry. In fact, nearly four out of five travel agents (79 percent) stated a river cruise is a great way to introduce Ònew to cruiseÓ travelers to cruising. Agents further remarked, river cruises are ideal for clients looking for new or different experiences, smaller ships, destination immersion and a relaxed way to see Europe. As a result, Europe is seeing an uptick in popularity. River cruises in Europe have seen a 53 percent year-over-year growth to eastern waterways (Rhine, Moselle, Danube, Elbe) and a 30 percent growth to western channels (Soane, Seine, Loire) as well as a 24 percent growth to the south (Douro, Rhone, Dordogne, Garonne, Po).
"The results of last quarterÕs survey were no surprise," reports Rob Huffman, Vice President Sales, USA, Scenic Group. "We've seen tremendous growth for both of our river cruise brands - Scenic and Emerald Waterways - on the traditional European routes like the Danube, as well as on newer routes like the Douro."
Additional Travel Agent Cruise Industry Report Findings:
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