August 14, 2024
Digital Media Makes Up Nearly Two-Thirds of Consumers’ Total Time Spent with Media
Key stat: Digital will make up 63.7% of the 12 hours and 37 minutes (12:37) per day US adults spend with total media in 2024, per our forecast.
Beyond the chart:
- Time spent with mobile will hit 4 hours (4:00) per day among US adults, making it the most popular media access point in 2024, according to our US Time Spent With Media H2 2024 Update report.
- Time spent with connected TV (CTV) will grow 8.3% this year to reach 2 hours and 15 minutes (2:15) a day this year. However, CTV still trails traditional TV, which adults will spend 2 hours and 55 minutes (2:55) a day with this year.
- US adults will average 6 hours and 45 minutes (6:45) per day watching video this year. Of that, over half will be via digital video channels and formats.
Copyright 2024 EMARKETER Inc. All rights reserved. From https://www.emarketer.com. By Arielle Feger.
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