Average Customer-Cited Price-Per-Day Rental Fee Now Nearly $90
Guests who want to pay to skip long lines at Walt Disney World and Disneyland will have to spend a little more. Disney changed prices for its Disney Genie+ service, which allows visitors to get the next available entry time at popular attractions, and costs will now vary depending on how busy they are.
The service will now cost between $15 and $22 per guest each day at Disney World, according to a Walt Disney World spokesperson, an increase from $15 per person. Prices start at $25 per ticket per day at Disneyland, per its website, an increase from its original $20 price tag.
The Walt Disney World spokesperson said visitors have shown strong interest in the service, and they are rolling out variable pricing changes to continue managing that demand. They noted that Disney World prices are subject to change beyond October, and guests can check the My Disney Experience app on the day of their visit to see prices for that date.
What is Genie+?
Genie+ was introduced alongside the free Disney Genie service in 2021 as part of an overhaul of ride reservations systems at the parks, as they got rid of FastPass, FastPass+ and MaxPass. Genie+ is offered for a range of attractions at the parks, like Haunted Mansion, Millennium Falcon: Smugglers Run and Space Mountain, according to the park websites.
Walt Disney Company CEO Bob Chapek said in an August earnings call that a significant number of visitors pay for the add-on service. He noted that "now about 50% of the people that come through the gate actually buy up to that Genie product, which I think you can see the result of in our yields."
When do the changes take effect?
The Walt Disney World spokesperson said the changes take effect on Tuesday for both Disney World and Disneyland.
Copyright 2022 USA TODAY, a division of Gannett Satellite Information Network, LLC. All rights reserved. From https://www.usatoday.com. By Nathan Diller, USA TODAY.