July 21, 2021

Helping Travelers Know Themselves: Brown + Hudson Introduces the Values Interests and Personality Traveler Type Test

Bespoke travel company Brown + Hudson releases a valuable new test to help people find out who they are as travelers. Beta testers have suggested that the Values Interests and Personality Traveller Type Test (VIP TTT) may well be the most useful tool to emerge since the dawn of the internet.

The VIP TTT is the first and only science-based assessment to focus exclusively on an individual's travel personality: their travel type, values, and interests.

Why now? Well, there's a huge amount of pent-up demand for travel. Understandably, we all just want to go — to escape to — anywhere. We've had over a year to dream about places we want go, but have we really stopped to think? Have we taken the time to consider why we travel, how we could be travelling smarter, and who we are as travellers?

The company's test answers those questions. The company worked with two eminent travel psychologists, Dr. Jaime Kurtz, a professor of psychology at James Madison University and Andrijana Pujić, a Serbian expert in psychometrics and personality trait assessments. It's a thoughtful test that consists of 77 considered questions.

After spending 10–15 minutes completing the test, users receive a bespoke report, a symbol of their traveller type, and an extract from Brown's upcoming book, "REVISIT: The New Art & Science of Luxury Travel."

In beta research, 95% of testers found the results insightful and valuable, and 89% found the test experience enjoyable.

Copyright 2021 Brown + Hudson. All rights reserved. From https://www.brownandhudson.com.

To view all articles, check out the Internet Travel Monitor Archive